Writing ad copy for a particular ad group | Great Learning Adword campaign case study | Case Study of the Day | 11th Dec 2020
Before we start here is the solution to yesterday’s case study video: – https://bit.ly/2W0fTKj
About the company :
Great Learning offers career-relevant programs from world-class universities in the most in-demand domains. With best in class completion rates, learner satisfaction and career transitions, when you learn from Great Learning, you #PowerAhead.
About the Marketing Activity:
They are setting up the Adwords campaign. Relevant ad copies need to be written for a particular ad group
Case Study Task:
The task is to write ads for the ad group for software engineering courses. The keywords for that ad group are mentioned in the resource URL below.
Resource to read:
Website of the company: – https://www.greatlearning.in/iit-madras-acse
Current campaign structure and keywords shortlisted: – https://docs.google.com/spreadsheets/d/12njFvA8iEQ4ILt0BAMPif_OYLebSSWW2R5-oxfnnkzg/edit?usp=sharing