Writing ad copy for a particular ad group | Great Learning Adword campaign case study | Case Study of the Day | 11th Dec 2020

Before we start here is the solution to yesterday’s case study video: – https://bit.ly/2W0fTKj 

About the company :

Great Learning offers career-relevant programs from world-class universities in the most in-demand domains. With best in class completion rates, learner satisfaction and career transitions, when you learn from Great Learning, you #PowerAhead.

About the Marketing Activity:

They are setting up the Adwords campaign. Relevant ad copies need to be written for a particular ad group

Case Study Task:

The task is to write ads for the ad group for software engineering courses. The keywords for that ad group are mentioned in the resource URL below.

Resource to read:

Website of the company: – https://www.greatlearning.in/iit-madras-acse

Current campaign structure and keywords shortlisted: – https://docs.google.com/spreadsheets/d/12njFvA8iEQ4ILt0BAMPif_OYLebSSWW2R5-oxfnnkzg/edit?usp=sharing