Whatsapp Business Case Studies in India
There are 2 billion whatsapp users out there. Your friends, family, colleagues, customers and competitors are using WhatsApp. Today we are living in a WhatsApp world. With a huge number of users, promoting your business is the key. A successful business always needs strong relationships and trust with their customers. WhatsApp Business can come up one the best marketing tool to raise your business with good engagement opportunities with your customers. Many businesses had counted their success using WhatsApp Business and still interacting in the same manner with customers. Let’s go through a bunch of successful WhatsApp business case studies in India.
Some of the Best WhatsApp Business Case Studies in India
Background
A startup founded in 2016, aims to build e-bikes which can run on battery and be paddled. LightSpeed Mobility is also known for transforming a regular bike to ebike using electronic conversion kit. Their products are sold through 19 stores in India across 14 cities, e-commerce sites and from their own website.
For the 21 member team of LightSpeed Mobility, WhatsApp Business app proved to be the most applicable one to run and streamline business demands and operations . Activities like sales, customer engagement as well as troubleshooting service,is all done successfully through WhatsApp Business.
Impact
50 percent of their sales have been through WhatsApp business, amounting to revenue worth Rs 2.5 crore (roughly more than USD 350,000). Till date, they have managed to connect with more than 21,000 customers on WhatsApp Business and they believed that the channel gave them an upper hand of trustworthiness.
The products sold on WhatsApp Business ranges from Rs 32,999 to Rs 1,59,999 (approximately USD 470 to USD 2,280). 24×7 service availability due to WhatsApp business is the best part. It helped them to solve customer’s concerns without any delay. Interacting with customers and when they want is an ultimate gain in customer’s confidence.
Background
Vilva Clothings manufactures apparel based on Tamil language, culture and architecture with the brand name tamilshirts.in The Chennai-based outfit was started in 2015 by Gopinath, and Rajasundaram came on board in 2016. Till date, they have over 590 designs and more than 7000 customers residing from India, SriLanka, Singapore, Malaysia, UAE and UK. They run their business with one simple motto i.e to spread Tamil pride across the world and WhatsApp Business app helped them to achieve their heights of a successful business.
Impact
The biggest challenge for business is to reach out customers and follow up on time to solve queries asap. With the help of WhatsApp Business, they label their customers into categories and make followup calls to convert them into sales. Secondly, it was time-consuming to copy-paste content to share the same set of replies. Quick replies helped them to be more productive.
According to them, WhatsApp Business helped their sales have to grow by 30%, customer interactions by 70% and conversion of leads by 20%.
Background
India’s problem of dealing with waste can’t be hidden. In recent years there has been a spike in awareness around this issue and even the government has introduced multiple initiatives to make the surroundings clean and to manage waste in an effective manner. But there is a platform, where one could sell all kinds of waste easily and maybe even get paid for it.
Launched in 2014, The Kabadiwala company works on Software as Service (SaaS) based model to make a move on Smart Waste Management system. It helps to find and map assets that streamline the collection of post-consumer waste, schedule efficient & cost-effective pickups and incorporate them into the Recycling/vendor network.
Impact
Features of WhatsApp Business mainly like broadcasting, sending automated replies, message stats, documents sharing and communicating with customers for waste pickups made “The Kabadiwala” a great system to manage waste. About 60 percent of their pickup requests come through WhatsApp Business. Also they have seen a 40 percent hike in sales after using the WhatsApp Business app.
Background
Saffola Beat the Crave WhatsApp Campaign, designed by WATConsult, this one is the best example for WhatsApp campaign success. It was created to generate brand awareness for Saffola’s new Active Slimming Nutri-Shake and was exclusively promoted for the Indian market.
The motto was to distract unhealthy food craving with Saffola’s WhatsApp diet buddy until the craving passes. From rap music to comedy sketches, to expert advice from a celebrity nutritionist, there are several tones of a voice message that Saffola sends to help people deal with cravings in different ways.
Impact
According to WATConsult. The Beat The Crave WhatsApp campaign increased Saffola’s Nutri-Shake product sales by 483% within the first month according to WATConsult. It also revealed some interesting user preferences across India. Some WhatsApp voice messages were more popular than others, depending on the users’ region. For example, celebrity advice was preferred in Kolkata while comedic messages won out in Mumbai and Delhi.
Not surprisingly, this campaign won the ‘Best Use Of WhatsApp’ Award in 2019 and received significant media attention in India. #BeatTheCrave still remains an active interaction on WhatsApp and the microsite. A standout example for the brands which are well known and how they can leverage WhatsApp for good business.
Background
India is very well known as a software hub and organizations like Chizel are successfully filling the gap of on-demand manufacturing industries. A 3D printing startup, founded in 2014 by three IIT Roorkee alumni had to cope up with changing of demand from customers with today’s trends and preferences. It was soon obvious that customers wanted more options with different materials and manufacturing processes.
Chizel is a unified cloud platform that provides data-driven solutions for on-demand manufacturing using Machining, Injection moulding and 3D Printing. 3D Printing technology is new in the industry, and keeping customers updated with the latest industry trends and product development process is efficiently operated through WhatsApp business.
Impact
With the WhatsApp Business app, Chizel uses the quick replies feature to send instant replies to anyone, which helps keep customers updated and also maintains a consistent brand language. Also embedding WhatsApp option in the mobile version of websites provide customers to reach them easily at any time.
Most importantly, WhatsApp Business over the chatbot was more applicable to nurture customers more effectively with added personal touch during our conversations. The 24/7 availability on WhatsApp made them customer-centric as well. This also helped to do justice to their brand identity.
More of WhatsApp Business Case Studies around the Globe
Background
Repairing, restoring and servicing cars is a mainstream life in Wuppertal, Germany. The process of buying car parts in Germany was time-consuming and sometimes complicated. In August 2018, Cardex upgraded their process with WhatsApp Business app to streamline and ease this process. Adding WhatsApp Business app as its primary customer communication tool, the German auto parts retailer saw a significant increase in orders.
For Cardex, organizing orders, and responding to customers immediately, even during busy times was easy with WhatsApp Business app’s labels feature. Customers send them a picture of their vehicle’s registration document and a voice or text message asking for a car part. This way, the sales process is more robust with WhatsApp Business and such level of customer service won’t go unnoticed.
Impact
For Cardex’s, WhatsApp Business app now accounts for almost 90% of its sales, and in less than a year, more than 15,000 customer requests were received through the app and 10 orders are received via WhatsApp Business daily. Owners of Cardex hope to establish it as the go-to destination for car parts, service and even cleaning. And with the WhatsApp Business app helping them to be levels ahead from their competition, this is a more achievable goal than ever before.
Background
Isa Lepera switched from a law career in 2016 to launch Cupcakes by Isa, an online sweet shop based in her hometown of Ribeirão Preto, Brazil. Her business has gained major popularity with American-style cupcakes, cookies, doughnuts and signature pizza brownie. The private messaging service like WhatsApp offered Isa a tool she needed to save time and stay ahead of increasing demand.
Impact
In 2018, Cupcakes by Isa sales increased by 37 per cent. Currently, she closes 60 per cent of her sales through WhatsApp Business app. The labels feature helps to sort and tag all of her orders from the minute they are placed to they are fully ready. Isa also uses the quick replies feature to handle the growing number of customer inquiries. Customers also like the convenience of interacting with Isa via WhatsApp. In 2019, Isa relocated to São Carlos, Brazil. Her top priority is to grow her business, and thanks to the WhatsApp Business app, she now has time to expand her menu and share more of her grandmother’s recipes with the world.
