An Account manager maintains the company’s existing relationships with a client or group of clients. So, he/she acts as the liaison between an agency and its clients. An Account Manager has one foot in sales, and one foot in customer service. He or She also handle external leads and assists current clients in order to give them the value they need. The ability to listen – to figure out what a client needs, and then fulfil that need – is a highly sought-after character of an account manager. If putting a smile on someone else’s face tickles your fancy, this may be the job for you.
Watch the video to know what are the primary responsibilities of an account manager and what it takes to be an account manager in Digital Agencies