What is search marketing is a common topic among people. Search engine marketing or SEM is a type of Internet marketing. Using SEM you can promote your websites by making your websites more visible in the SERP which is also known as search engine results page. These results appear on the right hand side of the page. This is achieved through optimization & advertising. The left hand side of the page contains results which are organic or unpaid results. These results are achieved through search engine optimization or SEO. SEM is a paid form of advertising. SEM is also known as PPC or Pay-Per-Click advertising method.
In this article you will gain knowledge about what is search marketing & what are the methods used in search marketing to improve the visibility of you website.
Now that you know what is search marketing, further you can gain knowledge about the four methods which are used in search marketing or search engine marketing. These methods will help you to optimize your websites through search marketing or search engine marketing (SEM).
Keyword research & analysis
There are three steps involved in keyword research & analysis.
Step one- Step one requires you to ensure that search engines can index your website.
Step two- Step two requires you to find the most relevant & popular keywords for your website’s products.
Step three- Step three requires you to use those selected relevant & popular keywords on your website. This should be done in a manner that generates traffic on your website so that conversions happen through your website.
Website saturation & popularity
Website saturation & popularity tells that how much presence your website shows on search engines. Website saturation & popularity depends on two factors. The first factor your website’s number of pages which are indexed. This is known as website saturation in search engine marketing or search marketing. The second factor is the number of backlinks your website has. This denotes your website’s popularity. Website saturation & popularity also depends on the fact that your ad campaign contains relevant keywords which people look for mostly. This increases the chances that your ad campaign ranks at the top on the SERP.
There are various tools which help you to measure your website’s saturation & link popularity. Some of the major tools include Link Popularity, Top 10 Google Analysis & Marketleap’s Link Popularity & Search Engine Saturation.
Back end tools
Your search engine marketing efforts can be further improved by the various back end tools which are available online. These back end tools help you to measure the success of a website. These tools include Web analytic tools & HTML validators. These tools provide you with data which helps you take decisions for the next moves for your website. These tools will tell you whether your ad campaigns are working or not. These tools also give information about the number of clicks & number of conversions your ad campaigns generate. Hence, with the help of all this information you are able to take correct decisions further & minimize your costs increase your ROI.
Whois tools reveal the owners of various websites & provide other valuable information related to copyright & trademark issues.