1.5 Billion Users on Facebook. 2 Billion Tweets a week. 2 new users join LinkedIn every second.150 million active users on Instagram. Online media is getting ever more integrated into our daily life and marketing practices have dramatically made a shift towards this media. To bridge this online marketing knowledge, key institutes are introducing weekend crash courses in digital marketing for aspirants. Learn new skills without dropping commitment to your job or family.
Digital marketing is the only career today; with a larger demand graph than supply. Prospective customers are trying to communicate through online media – the weekend courses will give you a holistic view of digital marketing and knowledge of key concepts, to listen and respond in a personalized manner. Marketers need to be prepared to face new challenges in this shifting environment. With changing trends in digital marketing and emergence of new channels, marketers should be aware of the digital lingos and get ample practical experience to learn this subject.
Oxford College of Marketing offers a wide range of short courses that can be enrolled for online learning as well, Digital Marketing Institute have various certification courses that can be completed in 5 to 12 classes depending on requirement. Web Marketing Academy also provides crash course in digital marketing with an overview of all key concepts, case studies and projects, also an ability to learn from an international as well as local perspective. Learning Catalyst similarly offers ‘2 days a week’ weekend crash course on many programs – SEM , SEO, Web Analytics, Mobile Marketing or Social media marketing. Moreover, providing access to online study materials – video tutorials, learning materials, discussions, along with a platform for placement support. At the end of the course, you will be able to carve out an internet niche for your company.
Whether your focus is on data analysis, technical or creative outlook, these weekend crash courses offer a list of digital marketing subjects to suit your career. It is designed to provide candidates with comprehensive knowledge across search engine marketing, search engine optimization, web analytics, mobile marketing, and social media aimed at leveraging the Internet, to achieve a successful market strategy for business.
Weekend crash course provides you with flexibility of studying in completion, within stipulated time. Before enrollment, do your homework – compare institutes (reading reviews, leverage on social media platforms) and analyze respective course outline. It’s also important to see how active the university or the instructors are on digital platforms. By gaining knowledge of the latest trends in digital marketing, you can improve your organization’s marketing strategy and become an invaluable asset to them.