Introduction to Copywriting
Introduction and basics of copywriting
Why you should study Web Copywriting @ Learning Catalyst
2 MONTH CLASSROOM HANDS-ON + ONLINE PROJECT + INTERNSHIP
All rolled into one. Others give lip service to experience, we have a full fledged platform at
www.web-stepup.com to help you with your project experience. Also our placement team is constantly in touch with the industry and will provide you with a 2 month internship.
OLDEST NAME IN DIGITAL MARKETING EDUCATION + AWESOME FACULTY
We are a five year old brand with the best faculty in the business. Don’t believe us – have a look at our faculty page. Also have a look at the previous company executives who have attended
our training.
THE BEST PLACEMENTS IN DIGITAL INDUSTRY
You need a specialist to help you with placements in the the digital world and we have the experience and the right relationships to be help you with this. Have a look at our past placements.
Our Industry Faculty from Mumbai
Ashwini Desai
Digital Marketing Trainer,
Speaker & Consultant
The Learning CatalystSpeaker & Consultant
Rahul Shrivastava
Manager – Digital Marketing
@ India.com
The Learning Catalyst@ India.com
Sudish Balan
Business Director
@ Tonic Media
The Learning Catalyst@ Tonic Media
Kaushik Mhadeshwar
Founder and CEO
@ web-stepup
The Learning Catalyst@ web-stepup
Program Outline
Text on the Web
The full expanse of ‘text on the web’ Best Practices for copy on web pages, banners, site capture, interactive engagement, PR and conversations.
Copywriting for SEO
How to arrive at the ‘brief’ for SEO copywriting Why should one stay away from black hat techniques Studying competition and the category to get ideas
Interactive Engagemen
How to talk to prospects who are in the SEEK stage ( pre-buying). Getting their attention, developing their interest, fulfilling their information/consultation needs. Examples from brands – in India and abroad.
Newsletter and e-mailers
Understanding your Target Database How to arrive at the template for content/scope of newsletter. Examples. Best Practices for E-mail Marketing: subject line, copy/design, call to action.
Marketing Communication Basics
Messaging – who to, what for, and deliver where? Defining the audience(s), identifying the key point of the message, Locating contexts/portals to serve the message.
Search Engine Advertising
Typical online behavior of traffic from search engines and how does it impact the copy Writing Text Ad for different search engines and contextual text ads on content pages.
Banners & Site Capture
Static and dynamic banners. Different size formats, storyboard sequence, applying brand guidelines. Adapting the campaign theme to a given media opportunity. Using the topicality factor, average visitor profile, brand proposition and personality to generate a creative concept.
Writing Copy for Social Media Activities
Why is PR and ‘word-of-mouth’ better than advertising. How to monitoring the “social space” and listen to conversations Posting answers to queries. Creating and participating in conversations.
- Classroom Option
- Venue: Office No-2, Ground floor, Ganga keshav SO, Hanuman Road, Cross Road No.1, Opp- Lakme salon,Vile Parle (E), Mumbai- 400057.
- Session: Weekend Only
- Duration: 1 Months
- Cost: INR 13000
- Contact: +91 89761 05325
- Certification: Yes
- Online Option
- Venue: Google Hangout!
. - Session: Weekdays and weekend both options available
- Duration: 1 Months
- Cost: INR 6500
- Contact: +91 89761 05325
- Certification: Yes
