In a web content writing job or a website content writer is a person who specializes in providing relevant textual content for websites. Every website has a specific target audience & every website requires different types of content. Each Website completely works on a niche & that niche market requires some short, concise & specific writing available on a regular basis.
In a Web content writing job, the writers are expected to be capable of writing on a wide array of topic and fulfilling the varying demands of different websites. Most of their work centers on marketing products or services that particular websites are selling or endorsing. There’s a budding demand for web content writers in India these days. Further, let’s talk about some basic web content writing job functions and then take a look upon some jobs in web content writing in India.
Web Content Writing Job Functions
Web Content Writing is completely based on the experience & proficiency of the content writer. The content writer should use words to attract and retain a customer of a website throughout the writing. The writing style matters as well. Writing method should be in form of a story created on the spot. Quick analysis & quick thinking are two of the best tools for a web content writer. So, writing should be kept short and concentrated on a specific topic only. An original & effective material does not contain too many keywords. Such a thing can make a visitor bored & keep him away from browsing the Web page ever again.
Here are some basic functions a Web Content Writer has to perform in his job.
Create or edit copy to inform the reader, & to promote or sell the company’s produc or service described in the website.
Produce content to entice and engage visitors, so they continue browsing on the current website. This operates on the premise that longer a visitor stays on a particular site, the greater the likelihood they will eventually become clients or customers.
Produce content that is smart in its use of keywords, or is focused on search engine optimization (SEO). This means the text must contain relevant keywords and phrases that are most likely to be entered by users in web searches associated with the actual site for better search engine indexing and ranking.
Create content that allows the site visitors to get the information they want quickly and efficiently. Efficient and focused web content gives readers access to information in a user-friendly manner.
Website content writing aims for relevance and search-ability. Relevance means that the website text should be useful and beneficial to readers. Search-ability indicates usage of keywords to help search engines direct users to websites that meet their search criteria.
Web Content Writing Jobs | India
As we talked about what is web content writing and the various functions a web content writer has to perform, let’s take a look upon the various job opportunities in web content writing is different cities in India.
Instructional Design/Product Content Writer at Logitech Engineering & Designs India Pvt Ltd | Chennai
Logitech Digital Home Group is looking for a Lead Information designer/ Copywriter to join the User Experience team. The ideal person should have 14 – 19 years of experience in the field of creative writing (for consumer products or applications). Learn more about this Job Opportunity
Content Writer at communicate2 | Mumbai
Communicate2 is looking for a candidate who can create web-based content for a host of clients & conceptualize content that is reader friendly, informative and engaging. Learn more about this Job opportunity
Online Content Writer at Pennyful | Bangalore
Pennyful is looking for an Online Content Writer who can generate and lead all the online marketing content initiatives across channels to promote brand(s), increase leads, sales & user engagement and experience. Learn more about this job opportunity.