Web Analytics for Business in Chennai


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Why you should study Web Analytics @ Learning Catalyst

All rolled into one. Others give lip service to experience, we have a full fledged platform at
www.web-stepup.com to help you with your project experience. Also our placement team is constantly in touch with the industry and will provide you with a 2 month internship.

We are a five year old brand with the best faculty in the business. Don’t believe us – have a look at our faculty page. Also have a look at the previous company executives who have attended
our training.

You need a specialist to help you with placements in the the digital world and we have the experience and the right relationships to be help you with this. Have a look at our past placements.

Our Industry Faculty from Chennai

Meer Irfan Ali

Meer Irfan Ali

Digital Analytics
@ Cypress Semiconductor
Samrat Dsouza

Samrat Dsouza

Web Analyst
Sri Vikas. U

Sri Vikas. U

Group Head
@ Interactive Avenues
Kaushik Mhadeshwar

Kaushik Mhadeshwar

Founder and CEO
@ web-stepup

Course Content of the Web Analytics Training Course in Chennai

Introduction to Web Analytics and Google Analytics

Why the future of your business depends on Web Analytics
Key Web Analytics concepts, terms and usage
How companies are re-inventing marketing using Web Analytics (interesting examples from industry)
Critical Metrics, KPIs & Goals you must know

Keyword Research and Target Audience

How is keyword strategy tied to marketing strategy. Tips on the keyword selection process and keyword tool choice. How to ‘go broad’ What kinds of keywords are easier to optimize. How to judge competitiveness of
a keyword.

Setup, Integration and Optimization

  • Google Analytics integration with Google AdWords; Campaign Tracking
  • Site and Ad Optimization using Web Analytics
  • Quick diagnose of key problems in visitor acquisition, conversion and retention using Web Analytics
  • Fundamental visitor activity analysis including visitor, departure and path analysis
  • Goal Funnel reporting and analysis

SEO Website Evaluation & SEO – On page

How to quickly do a mini-audit of the SEO of an existing site. Review of the elements of the on-page optimization and their relative importance. How is SEO implemented in CMS packages. Common on-page SEO mistakes How is usability and information architecture linked to SEO ?

  • Classroom Option
  • Venue:Dr.Vasundra’s Residence, Bodhisatsang hall, 2nd floor, 8b Voc Colony, 2nd Main Road, Kodambakam, CH.24, Behind Old Ram Theater, Chennai 600020.
  • Session: Weekend Only
  • Duration: 1 Month
  • Cost: 13000/-
  • Contact: +91 89761 05325
  • Certification: Yes
  • Online Option
  • Venue: Google Hangout!
  • Session: Weekdays and weekend both options available
  • Duration: 1 Month
  • Cost: 6500/-
  • Contact: +91 89761 05325
  • Certification: Yes

Both options include a free two month membership of  Web-stepup (www.web-stepup.com). Web-stepup is a  managed freelancing  platform for web skills.After you are done with our course you can get live project experience on this platform. And also – here’s the awesome thing : Once you have acquired the required score on this platform,you start earning from projects ! 

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