2 MONTH CLASSROOM HANDS-ON + ONLINE PROJECT + INTERNSHIP
All rolled into one. Others give lip service to experience, we have a full fledged platform at
www.web-stepup.com to help you with your project experience. Also our placement team is constantly in touch with the industry and will provide you with a 2 month internship.
OLDEST NAME IN DIGITAL MARKETING EDUCATION + AWESOME FACULTY
We are a five year old brand with the best faculty in the business. Don’t believe us – have a look at our faculty page. Also have a look at the previous company executives who have attended
our training.
THE BEST PLACEMENTS IN DIGITAL INDUSTRY
You need a specialist to help you with placements in the the digital world and we have the experience and the right relationships to be help you with this. Have a look at our past placements.
Why the future of your business depends on Web Analytics
Key Web Analytics concepts, terms and usage
How companies are re-inventing marketing using Web Analytics (interesting examples from industry)
Critical Metrics, KPIs & Goals you must know
Improving marketing effectiveness with Segmentation and Targeting and Re-targeting.
Develop behavioural segments and target/re-target them using advanced features in Google Analytics/AdWords
Using custom segmentation capabilities in Google Analytics
Fail fast and learn quickly using experimental design and testing
Using Google Optimizer to execute A/B and Multivariate Testing
Google Analytics integration with Google AdWords; Campaign Tracking
Site and Ad Optimization using Web Analytics
Quick diagnose of key problems in visitor acquisition, conversion and retention using Web Analytics
Fundamental visitor activity analysis including visitor, departure and path analysis
Goal Funnel reporting and analysis
Framework for tracking offline (TV, print, phone) impact on online (display, social, email) channels and vice versa
Learn to use coupons, codes, offers and vanity-urls for appropriate conversion attribution.
Using Multi-channel funnel in Google Analytics
Setup Google Analytics to measure Social Media Marketing impact
Both options include a free two month membership of Web-stepup (www.web-stepup.com). Web-stepup is a managed freelancing platform for web skills.After you are done with our course you can get live project experience on this platform. And also – here’s the awesome thing : Once you have acquired the required score on this platform,you start earning from projects !
