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Why you should study Web Analytics @ Learning Catalyst

ONE TO ONE MENTORSHIP

All candidates would be assigned a mentor from Day one who would help you achieve your goals.

TASK DRIVEN LEARNING

Completely on the job learning with the help of tasks provided to you and doubt clarification sessions with our mentor.

BENEFIT FROM OUR ASSESSMENT TESTS

To help you assess yourself and match you with the right kind of job opportunities

HANDPICKED INTERNSHIP EXPERIENCES

This will help you achieve your dream of final job placements.

ABOUT LEARNING CATALYST

Learning Catalyst provides the finest Digital Marketing course in Mumbai. We have industry experts as our faculty for our Digital Marketing Course in Mumbai. Apart from Mumbai, we also provide Digital Marketing courses in other major cities of India.Below, you can browse through the topics we cover in the module of our Digital Marketing course in Mumbai. Also, you can discover what you can achieve after you complete our Integrated Digital Marketing course in Mumbai.

Our Industry Faculty from Mumbai

Beverly D’souza

Beverly D’souza

Account Director
@ Ogilvy One
Rahul Shrivastava

Rahul Shrivastava

Manager – Digital Marketing
@ India.com
Sudish Balan

Sudish Balan

Business Director
@ Tonic Media
Kaushik Mhadeshwar

Kaushik Mhadeshwar

Founder and CEO
@ web-stepup

What We Cover in Our Web Analytics Course in Mumbai | Vashi

Introduction & Setup

Difference between log file analysis & js trackingBasic Implementation (understanding the code) Starting up with the setup Internal site search Profiles and accounts Understanding the jargon – explanation of the definitions, metrics, etc

Other Tracking Software

Other software – omniture, click track, wentrends, etc. Mobile tracking; why js tracking won’t work Website optimizer – A/B; multivariate tracking
Case Studies.

Advanced analytics techniques; enterprise features

img reviewing Motion Charts Advanced Segmentation Custom reporting Advanced Filters Cookie modifications API

GA interface; Advanced installation techniques

Understanding the interface Report scheduling & emailing Cross domain, sub domain tracking Other code modifications Account structures; profiles vs accounts Other advanced tracking – flash; dynamic sites, CMS, javascript, etc E-commerce Tracking

Analyzing Google Analytics Reports

What information is essential to the growth of your online business
Setting up Goals,Analyze and interpret essential website data,Recommend website optimization actions

Traffic source Set up; campaign tracking & Analysis (including SEM, SEO, & media campaigns)

Tracking Sources : Campaigns (banner, mail, etc. ), Organic search engines, etc. Integration with Google Adwords Analysis of SEM reports Analysis of SEO reports Analysis of other sources, campaigns & mediums

Our Placement Partners

Our Impressive Alumni

The Learning Catalyst
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