Social Media advertising is one of the most crucial aspects of promoting your brand. It plays a crucial role in several aspects of building your brand. For instance, social media advertising largely results in generating leads, boosting sales, and ultimately improving your company’s performance.
With the evolution of technology, it goes without saying that finding the right social media strategy is quintessential if you want to stand out in the marketplace. Video marketing is one such exceptional form of digital marketing as a whole. Here is a complete guide to the popular video marketing trends that went viral during COVID-19.
Importance of a Good Social Media Strategy for Your Business
Today, brands have multiple options when it comes to choosing relevant brand marketing strategies. A good social media strategy, however, beats them all. Social media in general adds value to your business. Social media is the very means of creating authentic as well as valuable content. It not only impacts your ranking but also helps you boost your customer base drastically.
While your social media strategy might be effective, finding your target audience and impacting them is another challenging task that businesses struggle with. In addition to this, publishing your content on the right platform is also extremely quintessential. Here is a detailed guide to the popular video marketing trends that took over during COVID-19 to help you find the right advertising strategy for your brand.
Top Video Marketing Trends During Covid-19
Content marketing has massively evolved especially since Covid-19. It has now become a pivotal factor to not only drive online customer engagement but to also convert leads. With the occurrence of the pandemic, several elements changed in the industry of digital marketing. Customers are more active on social media and have sufficient time to discover, learn, listen, and watch everything your brand has to offer. Here are 5 video marketing trends that came into the limelight post-Covid-19.
1. About 80% of Customers are engaged in Digital Content Since the Pandemic
One trend you cannot ignore is the increased percentage of digital content engagement during the pandemic. Customers are seeking several types of digital content for information as well as entertainment. Covid-19 has made people much more closed off in real life and open on the internet, thereby making them consume more digital content.
2. About 66% of Businesses used Video to Engage with their Stakeholders during the Pandemic
We all know that the global pandemic gave rise to work-from-home. It is suggested that about 66% of stakeholders, including a broad range of audiences like investors, customers, partners, and employees utilized video conferencing.
3. Videos Convert 12 times more Shares Compared to Images and Texts Combined
Video content is said to generate about 12 times more shares than both images and texts combined. Video Content is the very essence of giving users a very expressive and memorable experience. It brings about deep emotions in your customers, thereby allowing you a good chance of converting shares.
4. About 80% Of Customers Watch Entire Videos When Captions are Available
Another study suggests that about 80% of the consumers watched entire videos when captions were available during the pandemic. Many viewers tend to choose different videos when closed captions aren’t available. Captioning thus played a huge role in transforming several companies’ video reach.
5. About 82% of Content Creation Will Depend on Video by 2022
The pandemic gave exclusive importance to video marketing. It took over the digital market industry as a whole during the pandemic as the prime source of digital marketing was video creation. It is thus said that content creation will highly depend on video, precisely by about 82% by 2022.
6. About 31% Businesses Suggest That They will Boost Investment in Online Video Tools
Technology did not stop evolving even during the pandemic. Furthermore, it gave rise to a wide range of online video editing tools that brands across the globe are making use of. Over 31% of businesses suggest that they will boost their investments in online video tools. Moreover, about 31% suggest they will maintain their existing budget.
7. More than 10 Customers Expect their YouTube Usage to Boost
YouTube gained optimum popularity during the pandemic. The already famous app was in the limelight during the entirety of the pandemic. About 6 to 10 customers suggest that their YouTube usage will boost with time. The platform is thus an excellent choice for boosting video engagement.
8. Content on Topics such as Telecommunicating, Work-From-Home, Cooking, and so on has Drastically Increased
Brands are focusing on creating more content concerning topics such as cooking, telecommunicating, work-from-home, cooking, studying, and so on. Video marketing during the pandemic primarily focused on the topics that best suit the consumers.
9. Video Search Results have Boosted By 41%
Unlike articles, blogs, and other forms of content creation, video search results have been extensively boosted by about 41%. Videos contain a 41% higher click ratio and thus have a much better chance of appearing first on Google results. This is why a wide range of brands decided to add videos to their brand marketing strategies, especially during Covid-19.
10. Product Videos Boost Purchases by 144%
Last but not least, another prominent trend that was noticed during the pandemic was that product video boosted purchases by up to 144%. Video content plays a pivotal role in keeping consumers hooked on viewing your sites. Individuals that view videos stay for much longer on your website compared to those who don’t.
Video-Marketing carried the industry of digital marketing during the pandemic. It helped a wide range of brands stay true to their consumers by showcasing some of the most engaging video content on their websites. These were some of the most popular trends that not only went viral but also impacted the Industry of video marketing like never before. These are proof enough of how you can create high-quality videos on InVideo and boost your customer engagement, thereby ultimately converting leads.