Social media helps in generating buzz before, during and after conferences and events have happened. Though Facebook helps you reach an audience for an informal event and Instagram helps you reach audience that is interested in the brand’s visuals and graphics. Twitter helps you reach the perfect audience for your event. There’s a variety of opportunities to share and connect with people before your event on twitter. This provides a major advantage for B2B companies and events.
The Twitter Community is large, the platform is home to more than 300 million monthly active users and is extremely popular among high-income individuals and businessmen. It is also the information hub for technology,news,sports,marketing,journalism and so on.
Because twitter is a platform where people keep discussing what’s happening Twitter has put together a calendar of 2019’s most anticipated events that generate a lot of engagement and buzz. Twitter wishes to help individuals throughout the year for inspiration and planning campaigns around key functions for the year.
These events are an advantage for marketers who can use them for targeting in Twitter Ads. Let’s assume that we are a magazine for automobiles and there is a specific ad that we want to promote on Twitter. There is an event in March “Geneva MotorShow”. While setting up an ad campaign, we can specifically target users who are interested and have interacted with this event.
The calendar also gives us the total engagement for that event and this helps is targeting a great number of people for our ad copy. This type of targeting helps in reaching out to the right audience and in large volumes.
You can choose any event mentioned in the calendar to target based on your brand and company.