Gmail Sponsored Promotions (GSP) commonly known as Gmail Ads appear at the top of your Gmail inbox. You can find a yellow square box which indicates that it’s an ad and not an email.
When you click on the ad they expand into a full-screen promotion and look like an actual email. As an advertiser you have a lot of flexibility for customization and can choose various types of ad formats. You can really treat Gmail ads like a unique landing page that includes multiple CTAs, videos, images, and buttons.
The most interesting part of this type of ad is that you can find two call-to-action boxes at the bottom which are – “Forward” and “Save To Inbox”. This is an option which is not available on any other type of google ad. There is maximum attention by users while they check their mails as compared to while just browsing a website.
How To Set Up Gmail Ads?
Open Google AdWords
Click the ‘ + ‘ button
Select a goal: sales, leads or website traffic. Alternatively, select a campaign goal after you create a campaign.
Select Display Campaign
Select Gmail Campaign
From the example given in the video above you can see how does the ad copy look like on the phone and desktop. The dashboard lets you see the ad copy in an open and closed view too. You can set up the details of the ad copy according to you.
Google Adwords gives you three buckets for audience targeting.
Affinity and Custom Affinity – Target people with interests that align with your ads.
In-Market and Custom Intent – Google lets you target in-market audiences, or people who are actively looking to buy your products or services.
Remarketing and Similar Audiences – Remarketing is a strategy that targets people who have previously engaged or interacted with your content or website. You may target website visitors, YouTube users, App users, customer lists, or a custom combination of all of them.
By specifying your keywords your ads will be shown to a more relevant audience who are more likely to convert into potential clients or buyers for your company or businesses alike. Targeting the right keywords is a very powerful option for Gmail ads.
Gmail is popular, is mobile, ensures a high viewability, offers multiple creative options and provides interesting and efficient targeting options. It is highly recommended you use it for the best.