Required experienced SEO & SMO Experts who can work for an eight year old, USA company.
Job Location: Online
Schedule: Night shift from 7:00pm. till 2:00pm.
Hard Skills SEO-SMO expert English (Advanced level)
SMO 1.Creation and maintenance of pages on various social media portals including Facebook, Twitter. 2.Managing the company brand over LinkedIn 3.Running Viral Campaigns – for example – A CSR campaign that is run over Facebook to improve the brand’s presence and get better brand following Running paid campaigns over Facebook 4.Social Media doesn’t imply just the social networking sites but places where people can interact with like interested people. Search engines award premium rankings to user generated content. It is essential that a developer’s website has channels through which users can interact with sales/experts from the developer’s side, as well as other users. 5.The person shall create forums on the website with unique features providing additional interest and increased forum stickiness among the registered users. 6.As a monthly marketing activity Freelancer shall also participate in various portals/forums on your behalf 7.The person shall create sections like FAQs, Ask our Expert to create channels for users to interact with the developer 8.Various content including blogs, images, videos, and micro blogs will be optimized pushed across online channels 9.Users can register with their Facebook/Twitter accounts, and keep sharing content from the website within their networks.
SEO 1.SEO strategy was put in place that would show good results after 2 months 2. There was scope to increase referral traffic so a plan was put in place. An exhaustive research helped identify various sites (paid and free) to get referrals from other social portals. A strategy was also put in place to increase referrals. 3. A paid advertising media plan has to be set up to get immediate traffic. Due to restrictions on budget and data gathered from customer profiling it was agreed that the media plan be restricted to the state of Maharashtra for maximum ROI. 4. Besides the contact points high quality marketing collateral was created from a consumer stand point, some of which was readily available and others would be sent across in the auto responders to educate the customer about the product and the brand. 5. A professional Pre-Sales team was put in place who were well trained on CRM and customer etiquettes to manage these leads. 6. A separate phone number was assigned for internet sales. 7. Regular newsletters and follow-up emails and reminders were setup to increase the conversion rate and to keep customer engaged.