Ubersuggest is a comprehensive keyword research tool which will help you to find the cyst the statistical search volumes for various keywords related to your category. The video shows how this can be done for the IPL cricket season. Then we look at another tool which is the Google Trends tool.
Google Trends tool is more like a real-time keyword research tool the keywords that you get in Google Trends are you will not find them in ubersuggest.
How to use Ubersuggest and find top keywords for a Topic.
The first thing is that we will cover it being the IPL season. So let’s look at some of the keyword Trends around IPL, So what you’re seeing right now is a tool called ubersuggest and what it does, it tells you, and this is one of the tools available in the market in a there is Google Keyword Planner?
Also, I’m this using this because it has a nice interface. It’s easy to log in and you know, you get you can work around the data pretty quickly here. You know if you look for so what I’ve done is I’m trying to find the various keyword combinations around IPL, and you can see that there are quite a few right?
So there is IPL 2018, which has 3.3 million searches a month, IPL scores, IPL 2019. If you’re working on cricket, if you’re working or if your client is into sports and you are building the pages and you are responsible for the SEO of those pages, these are the kind of research that you will first need to come up with.
How to use trending keywords and optimize a website.
The first thing that hits you is that, okay, they are quite a few terms that are on IPL which have very decent volumes, so if you want to really do justice, you can’t like do justice to all these keywords on one page. So let’s look at one website, and I’m now looking on the sports Keeda page.
You will see that corresponding to each of these main keywords like IPL Schedule, IPL score, IPL auction tickets, They have actually built separate landing pages. So if I go to IPL tickets, I’ll see that, this is a page which has its own title tag, which has its own heading it’s the separate content is, so because there would be words around IPL, you know if you have to do justice to IPL tickets and words around IPL tickets.
You need to build a separate page. And that’s what sports Keeda has done, and even if you look at other things like the points table. You can see that there is a separate page for the points table also. This is the way to really build pages around the keywords that you get in the scenario by each where you find a lot of keywords where you find say 8 to 10 keywords and each having a very decent volume.
Google trends Tutorial & difference between Google Trends and Ubersuggest.
That was one case study that we thought it would be good to share with all of you. The other thing is apart from ubersuggest, you should also look at Google Trends. The difference between Google Trends and ubersuggest is an Ubersuggest is more of History, it gives you more of historical search volumes, whereas Google Trends is more of what’s happening in the last I in the last few hours. That’s what Google Trends is all about.
In Google Trends, if you put IPL and if you put the India geography (I’ve just already done it so that this becomes quicker) and you will see that their words, there is a drop-down here for top and there is a drop-down you’re for rising and top. In the Top, you will get these words you would have seen in ubersuggest also, but what is interesting is rising, so in Rising, you will get words which you probably would not have guessed that people are searching but the data is telling you that people are searching for it in the last seven days.
There is something so there are the most dangerous team and IPL 2019 and orange cap holder. Even if you’re taking care of of a sport side you have to also look at these words and as you can see Sports keeda has separate sections for orange cap and purple cap and with its own title tags and headings. They’re going full Justice to those set of keywords.
This is how you go about it. So that was the case study for today. Feel free to ask any questions with respect to what is being covered.