Social media refers to a pool of online communication channels that allows you to share, create, exchange ideas in virtual networks and communities. There are multiple social media jobs for freshers available that you can apply for.
A human messenger who is showcasing the company’s social media updates to all the users .Their responsibility is to manage all company tweets, Facebook fan page, Instagram, You tube, etc. They are called as the Social Media Executives.
Let us first discuss who a Social Media Executive is?
“The first rule of social media is that everything changes all the time. What won’t change is the community’s desire to network.”
– Kami Huyse (@kamichat)
Who is a Social Media executive ?
A Social Media executive is a fresher with a minimum qualification of HSC or a Graduate and to add on he/she must have completed a certification course in Social Media/Digital Marketing. Social media executives/freshers manage the social media channels of a brand with activities that involve creating posts, content, vidoes, engaging with the users across all channels – Facebook, Instagram, Linkedin, Twitter, etc. A social media executive is accountable for posting, updating, social media ad campaigns and promotions.The role of a social media fresher is very tactful as he/she will have access to all social accounts.
Job Description for a Social Media Fresher/Executive
The above is an example of a Social Media Executive and it may vary from company to company to some extent. Different companies have different job descriptions based on the work profile.The profile can have all the roles and responsibilities listed in the above job description.
Social Media Executive Skills and Qualifications
The above image are the skills and qualifications required to qualify for a job in social media marketing.
Undergraduate/Graduate or candidates having relevant degree including advertising, public relations, digital marketing,mass media and journalism.
Roles and Responsibilities of a Social Media Executive
Every job profile in any industry has been designed to with a set of essential tasks that must be performed by the individual. These tasks are referred to as roles and responsibilities of that particular individual who has been allocated tasks. Since the blog talks about social media jobs for freshers. Let’s have a look at the list of KRA’s a social media executive would have to manage.
Creating Brand Awareness and Leverage Social Media Channels to build brands
Creating brand awareness is one of the primary steps in promoting and marketing any product or a brand.
To leverage a brand through social media, a social media executive would have to manage all platforms and develop and build brand awareness. If it’s the case of a start-up, the key task of the Social Media Executive is to create brand awareness by crafting strategies for the brand. Whereas in the case of an already established brand, the executive needs to focus on further developing the brand.
Analyse the Behavioural Aspect of the Potential Consumers
It is very essential to know your customers first before engaging them with your services. To increase your sales and conversions you need to target the cannot target the right audience with respect to the demographics, behaviours and their interest. For example, if your company sells beach wear then you cannot target all businessmen and people who don’t have interest in this. Women, girls and any fashion related company can be the right kind of target audience. So, understanding the interest of your audience is the most important aspect.
Setting Goals and Targets
To increase your sales and conversions, you have to set goals and targets for your company to keep measure and compare them. The comparison allows you to understand where you presently stand and where you have to reach.Inadequate website traffic,poor online reputation, declining customer retention, slow sales, weak brand awareness are some of the challenges a social media executive can face initially but their job is to overcome all these and set realistic targets.
Create attractive visuals and creatives that are impactful
When you plan your social media strategy, the design and layout of the creatives play an important role in the way you target consumers. These creatives can make your audience respond to the posts you publish online. The list of KRA’s of the Social Media Executive also includes an important task of tracking end to end and ensuring that the creatives produced are both visually attractive and compelling enough to make a conversion.
Writing content in the right manner
As we all know that content is the king in Digital Marketing. The way you write your posts can have an impact on the conversions.
As long as the content being posted on the social media channels is strongly backed with trending facts and relevant keywords, it is more likely that the content may not go unnoticed.The social media executive here needs to come up with captivating and unique content that promotes the brand that will get the eyes of the online visitors.
The above are a few pointers that are involved in the job profile of a social media executive.However, we will move forward to look at the current market status of social media executive jobs.
The Current Market Status of Social Media Executive Jobs
As we all know that Digital Marketing industry is at a boom both in terms of revenue and job opportunities and social media having overshadowed the traditional methods of communication, social media executive openings are very much in demand as every company needs to manage their social presence in this growing digital world.
Let us take a look at the number of jobs available on Naukri.com for the job profile of a Social Media Executive. The number of available jobs crosses a solid number of 3500.This number keeps fluctuating based on the requirements of companies for social media executives.
The list below is a snapshot of Indeed.com that has a list of job openings for social media executive profile. Job portals help you get a flavour of all the latest job openings in the top companies and with Indeed, you can search millions of jobs online to find the next step in your career.
A Sample of Social Media Executive Resume
Your Resume makes an impact on the recruiter and hence mentioning your strength and skills is very important to set the right impression. Here is a sample resume for a social media executive. Skills like content, copywriting,tactics and execution,creative mindset, etc.
To apply for a job as a social media executive, this blog has listed down all the factors. If you have this question ticking in your mind
Is social media a good career?
The answer is , Yes, Definitely, social media marketing is a good career in digital marketing for any fresher who is looking at kick starting their career in digital marketing. To give you a good exposure as it is a great platform to reach your customers or audience. You can seek a lot of opportunities in social media marketing to build your career. So are you all set to apply for a job as a Social media executive ? If not, we would recommend you to enhance your skills by pursuing a certified course in Social Media Marketing. You can check out the below link for the course details and we will also help you with an internship or place in a well established company.