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Why you should study SMO @ Learning Catalyst


All candidates would be assigned a mentor from Day one who would help you achieve your goals.

Digital Marketing Training with task driven learning


Completely on the job learning with the help of tasks provided to you and doubt clarification sessions with our mentor.

digital marketing benefit from our assessment test


To help you assess yourself and match you with the right kind of job opportunities

Get Handpicked Internship experiences with our best digital marketing training


This will help you achieve your dream of final job placements. 


Learning Catalyst provides the finest Digital Marketing course in Mumbai. We have industry experts as our faculty for our Digital Marketing Course in Mumbai. Apart from Mumbai, we also provide Digital Marketing courses in other major cities of India.Below, you can browse through the topics we cover in the module of our Digital Marketing course in Mumbai. Also, you can discover what you can achieve after you complete our Integrated Digital Marketing course in Mumbai.

Our Industry Faculty from Mumbai

Beverly D’souza

Beverly D’souza

Account Director
@ Ogilvy One
Rahul Shrivastava

Rahul Shrivastava

Manager – Digital Marketing
@ India.com
Sudish Balan

Sudish Balan

Business Director
@ Tonic Media
Kaushik Mhadeshwar

Kaushik Mhadeshwar

Founder and CEO
@ web-stepup

What We Cover in Our Course on SMO in Mumbai

Introduction to Social Media

 Content is the foundation of SMM
 Psychology of Social Sharing
 Building Content That is Inherently Shareable

Social Media Benefits

 Why PR works better than advertising Parallels between word-of-mouth and social media.
 How can social media help you online: Marketing, PR, Sales, Customer Service, Market Survey, Product Testing.
 Examples of results seen by advertisers: Indian and international examples

Facebook Marketing

 What is Facebook Marketing
 Facebook Page Best Practices
 KPIs to measure success
 Facebook Insights
 Facebook Business Manager
 How does Facebook Advertising Work?
 Facebook Ad Campaign Objectives
 Facebook Ad Targeting
 Instagram & LinkedIn Marketing
 Marketing on Instagram
 Optimizing your instagram business profile
 Crafting an Instagram content strategy
 Best Practices

Influencer Marketing on Instagram

 Analytics & Measurement
 Instagram Ads

LinkedIn as a Marketing Platform

 LinkedIn for Personal Branding
 Brand Marketing on LInkedIn
 LinkedIn Company Pages
 LinkedIn Advanced Search
 LinkedIn Premium
 LinkedIn Ads


 Twitter Marketing
 Twitter Marketing for Brand Awareness
 Twitter Ads
 Twitter Analytics
 Twitter Tools – Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach & Tweet Archivist

Pinterest Marketing & Creating a Successful Digital Marketing Strategy

 Pinterest Marketing
 Pinterest for business
 Marketing on Pinterest
 Best Practices
 Leveraging Rich Pins
 Analytics & Measurement

Social Media Marketing Tools

 Hootsuite
 Buffer
 TweetDeck
 Sprout Social

Crafting a Successful Social Media Strategy

 10-step framework to crafting a successful Social Media strategy
 Building Content That is Inherently Shareable
 Creating Content for multiple platforms
 Generating content ideas and building a plan
 Effective Content Distribution
 Evaluating Success

Social Media Techniques

 Blogs
 Online PR
 Choosing between blogging platforms
 How to generate hype using review sites What kinds of articles work best for online PR and options for distributing them.
 Interesting and effective online PR tactics
 Videos
 Virals
 Content aggregators
 Bookmarking
 Community sites
 Why Videos are more effective then other tactics
 What makes a good viral Advertising options on social networking sites

Corporate Social Media & ORM – Online Reputation Management

 Corporate Blogging
 Corporate Profiling
 Corporate reputation in the digital age
 ORM Tools
 ORM best practices
 Thumb Rules while blogging for corporates
 Various options during profiling
 Examples of effective ORM and various options one can use for this

Dos & Donts of Social Media Optimization

 Key aspects to bear in mind when engaging in social media activity

Social Media Effectiveness Tracking & Analytics

 What is the challenge while measuring effectiveness Various approaches taken by agencies
 International attempts being made on this front

Case Studies

 Latest Social Media Campaigns
 Best Social Media Case Studies in India 2019-2020

Our Placement Partners

Our Impressive Alumni

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