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Social media optimization (SMO) is optimizing multiple social media account by using a number of social media outlets and groups to create viral ads to increase awareness of a product, brand or event. At Lc, we focus on teaching creative and Incrative social media techniques and how to use ads, tools, and analysts to get to best from social media.
Scope of SMO
The scope of social media in India is immense and increasing rapidly. It is the 10th biggest economy and also has the 2nd largest population in the world. With most young people in the word. Facebook now has 241 million active users in India – a million more than it does in the U.S and all brands understand the importance of connecting with the target audience and Ad spending in the Social Media Advertising segment amounts to US$3,770m in 2020.
Latest Trend in SMO
Niche Social Platforms like tick tok Will Perform Well Brands have long used social media platforms such as Instagram, Pinterest, and Facebook to sell their products video Content Will Dominate by 2022, 82% of all online content will be video content. More Regulatory Control and Legal Scrutiny will be in place for proper governance.
Career path In SMO
In 2020 social media is considered a popular career path and it also brings a promising role in job profiles.
Career path In social media:
- Social media account handler
- Social media ad manager
- Social media account manager
- Social media Brand management
We Are in this With You
Our Credentials
- Our Alumni
- Corporate Training
Our Industry Faculty
KAUSHIK MHADESHWAR
Client Champion and Partner at Web-StepUp
RAHUL SHRIVASTAVA
CEO – LatestLY | Digital Marketing & Content Strategist
Ashwini Desai
Digital Marketing Trainer, Speaker & Consultant
Course Content
Intorduction To Social Media
- Content is the foundation of SMM
- Psychology of Social Sharing
- Building Content That is Inherently Shareable
Social Media Benefits
Why PR works better than advertising Parallels between word-of-mouth and social media.
How can social media help you online: Marketing, PR, Sales, Customer Service, Market Survey, Product Testing.
Examples of results seen by advertisers: Indian and international examples
Facebook Marketing
What is Facebook Marketing
Facebook Page Best Practices
KPIs to measure success
Facebook Insights
Facebook Business Manager
How does Facebook Advertising Work?
Facebook Ad Campaign Objectives
Facebook Ad Targeting
Instagram & LinkedIn Marketing
Marketing on Instagram
Optimizing your instagram business profile
Crafting an Instagram content strategy
Best Practices
Influencer Marketing On Instagram
Analytics & Measurement
Instagram Ads
Linkedin As A Marketing Platform
LinkedIn for Personal Branding
Brand Marketing on LInkedIn
LinkedIn Company Pages
LinkedIn Advanced Search
LinkedIn Premium
LinkedIn Ads
Twitter
Twitter Marketing
Twitter Marketing for Brand Awareness
Twitter Ads
Twitter Analytics
Twitter Tools – Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach & Tweet Archivist
Pinterest Marketing & Creating A Successful Digital Marketing Strategy
Pinterest Marketing
Pinterest for business
Marketing on Pinterest
Best Practices
Leveraging Rich Pins
Analytics & Measurement
Social Media Marketing Tools
Hootsuite
Buffer
TweetDeck
Sprout Social
Crafting A Successful Social Media Strategy
10-step framework to crafting a successful Social Media strategy
Building Content That is Inherently Shareable
Creating Content for multiple platforms
Generating content ideas and building a plan
Effective Content Distribution
Evaluating Success
Social Media Techniques
Blogs
Online PR
Choosing between blogging platforms
How to generate hype using review sites What kinds of articles work best for online PR and options for distributing them.
Interesting and effective online PR tactics
Videos
Virals
Content aggregators
Bookmarking
Community sites
Why Videos are more effective then other tactics
What makes a good viral Advertising options on social networking sites
Corporate Social Media & Orm – Online Reputation Management
Corporate Blogging
Corporate Profiling
Corporate reputation in the digital age
ORM Tools
ORM best practices
Thumb Rules while blogging for corporates
Various options during profiling
Examples of effective ORM and various options one can use for this
Dos & Donts Of Social Media Optimization
Key aspects to bear in mind when engaging in social media activity
Social Media Effectiveness Tracking & Analytics
What is the challenge while measuring effectiveness Various approaches taken by agencies
International attempts being made on this front
Case Studies
Latest Social Media Campaigns
Best Social Media Case Studies in India 2019-2020
Tools Covered
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