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Social media optimization (SMO) is optimizing multiple social media account by using a number of social media outlets and groups to create viral ads to increase awareness of a product, brand or event. At Lc, we focus on teaching creative and Incrative social media techniques and how to use ads, tools, and analysts to get to best from social media.

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Scope of SMO

The scope of social media in India is immense and increasing rapidly. It is the 10th biggest economy and also has the 2nd largest population in the world. With most young people in the word. Facebook now has 241 million active users in India – a million more than it does in the U.S and all brands understand the importance of connecting with the target audience and Ad spending in the Social Media Advertising segment amounts to US$3,770m in 2020.

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Latest Trend in SMO

Niche Social Platforms like tick tok Will Perform Well Brands have long used social media platforms such as Instagram, Pinterest, and Facebook to sell their products video Content Will Dominate by 2022, 82% of all online content will be video content. More Regulatory Control and Legal Scrutiny will be in place for proper governance.

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Career path In SMO

In 2020 social media is considered a popular career path and it also brings a promising role in job profiles.

Career path In social media: 

  • Social media account handler 
  • Social media ad manager 
  • Social media account manager 
  • Social media Brand management 

We Are in this With You

Pay 50% Of The Course Fee When You Enroll


Rest 50% When You Get the Offer Letter

Our Credentials

  • Our Alumni
  • Corporate Training

Our Industry Faculty


Client Champion and Partner at Web-StepUp


CEO – LatestLY | Digital Marketing & Content Strategist

Ashwini Desai

Digital Marketing Trainer, Speaker & Consultant

Course Content

  • Content is the foundation of SMM
  • Psychology of Social Sharing
  • Building Content That is Inherently Shareable

  • Why PR works better than advertising Parallels between word-of-mouth and social media.

  • How can social media help you online: Marketing, PR, Sales, Customer Service, Market Survey, Product Testing.

  • Examples of results seen by advertisers: Indian and international examples


  • What is Facebook Marketing

  • Facebook Page Best Practices

  • KPIs to measure success

  • Facebook Insights

  • Facebook Business Manager

  • How does Facebook Advertising Work?

  • Facebook Ad Campaign Objectives

  • Facebook Ad Targeting

  • Instagram & LinkedIn Marketing

  • Marketing on Instagram

  • Optimizing your instagram business profile

  • Crafting an Instagram content strategy

  • Best Practices


  • Analytics & Measurement

  • Instagram Ads


  • LinkedIn for Personal Branding

  • Brand Marketing on LInkedIn

  • LinkedIn Company Pages

  • LinkedIn Advanced Search

  • LinkedIn Premium

  • LinkedIn Ads


  • Twitter Marketing

  • Twitter Marketing for Brand Awareness

  • Twitter Ads

  • Twitter Analytics

  • Twitter Tools – Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach & Tweet Archivist


  • Pinterest Marketing

  • Pinterest for business

  • Marketing on Pinterest

  • Best Practices

  • Leveraging Rich Pins

  • Analytics & Measurement


  • Hootsuite

  • Buffer

  • TweetDeck

  • Sprout Social


  • 10-step framework to crafting a successful Social Media strategy

  • Building Content That is Inherently Shareable

  • Creating Content for multiple platforms

  • Generating content ideas and building a plan

  • Effective Content Distribution

  • Evaluating Success

  • Blogs

  • Online PR

  • Choosing between blogging platforms

  • How to generate hype using review sites What kinds of articles work best for online PR and options for distributing them.

  • Interesting and effective online PR tactics

  • Videos

  • Virals

  • Content aggregators

  • Bookmarking

  • Community sites

  • Why Videos are more effective then other tactics

  • What makes a good viral Advertising options on social networking sites

  • Corporate Blogging

  • Corporate Profiling

  • Corporate reputation in the digital age

  • ORM Tools

  • ORM best practices

  • Thumb Rules while blogging for corporates

  • Various options during profiling

  • Examples of effective ORM and various options one can use for this

  • Key aspects to bear in mind when engaging in social media activity

  • What is the challenge while measuring effectiveness Various approaches taken by agencies

  • International attempts being made on this front

  • Latest Social Media Campaigns

  • Best Social Media Case Studies in India 2019-2020


Tools Covered

Our Impressive Alumni

Course Fee Structure

Online Course

6500 + Taxes*
  • Free Support 24/7
  • Databases Download
  • Maintenance Email

Classroom course

13000 +Taxes*
  • Free Support 24/7
  • Databases Download
  • Maintenance Email
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