Bajaj Allianz General Insurance is a private general insurance company in India. The company is a joint venture between Bajaj Finserv Limited owned by the Bajaj Group of India and Allianz SE, a German financial services company.
About the Marketing Activity:
Bajaj Allianz wants to promote its Smart protect goal offering on YouTube. YouTube is Google biggest display partner and it is a great way to reach out and engage with people who are not searching for insurance products on Google
Case Study Task:
The task at hand is to understand the offering, understand the USP and structure the right kind of campaign on YouTube. This will involve an understanding of the current videos on the company’s Youtube Channel and how they can be leveraged on YouTube.