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Advanced SEO techniques are SEO techniques (both on-page and off-page optimization) that require a considerable degree of expert knowledge. At Learning Catalyst we provide an in-depth Advanced SEO course for participants in Mumbai.
Scope of SEO
SEO's scope in India is very broad and it has a bright future. According to the Times of India, in the year 2020, digital marketing areas such as Search Engine Optimization, Social Media, and Analytics will generate more than 1.5 Lakh jobs with the Rs 4.5-5.5 Lakh salary range
Latest Trend in SEO
SEO is a very diverse landscape. Certainly, some things stay the same: Relevant keywords in your titles, making optimizing for mobile users a priority, and so on. But other things keep changing in a never-ending spiral. This year, Google, along with other major sites, is gradually seeking to be the end destination for the journeys of its users.
- Artificial Intelligence innovations technology will change the way we communicate with online content, and there could be a huge change in the way Google functions as a search engine. This is one of the biggest trends in SEO.
- Voice search will dominate search and provide more localized results.
- Featured snippets will continue to dominate search results
Career path In SEO
Search engine optimization or SEO is a concept that has been around for less than two decades, but it's one that has driven a huge influx of jobs that marketers from almost every industry have created careers in. An SEO professional is a person who is skilled in studying and understanding the results of the search engine algorithms so that he/she can help companies accordingly. Here are the possible job profiles :
- SEO executive
- SEO Team leader
- Digital Product head
- SEO Manager
- Digital Project Manager
Our Credentials
- Our Alumni
- Corporate Training
Our Industry Faculty
KAUSHIK MHADESHWAR
Client Champion and Partner at Web-StepUp
RAHUL SHRIVASTAVA
CEO – LatestLY | Digital Marketing & Content Strategist
Deep Mehta
Founder @ DigiChefs – Growth Focused Digital Marketing Solutions
Course Content
History & Evolution of SEO
- Importance of SEO in online advertising
- What you need to know about websites before you start optimizing them
Introduction To SEO
- Understanding Search engines
- What is SEO? Why is it important?
- SEO Myths
- White hat vs. black hat SEO
- An overview of SEO & the related terms
- Challenges in a SEO project
- Key Metrics
- Search engine ranking factors
- Page Rank algorithm
- Optimizing pages
- Optimizing Content
How Search Engines Work
- Search Engine relevancy Algorithms
- Basic differences between the way Google, Yahoo and MSN ranks web pages.
- Indexing & Crawling Basics
- Optimizing Crawl Budget
Keyword Research & Target Audience
- Finding Seed Keywords: Mind Map for Keyword Research
- Using Wikipedia, Forums for Keyword Research
- Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
- Google Keyword Planner Tool
- Algorithm Updates
- History of Google Algorithms
- Panda, Penguin, Pigeon, Caffeine updates
- RankBrain and the Future of SEO
On-Page SEO
- Keyword Research
- Meta tags & meta description
- Heading Tags & Alt Tags
- SEO Friendly Content Writing
- User experience
- Semantics
Measurement With Google Analytics
- Basics of Google Analytics
- SEO Metrics to Measure – On-page, Off-page, Technical
- SEO Reporting
Off-Page SEO
- Backlinks
- Link Building
- All off page link building techniques
- Advanced link building methods
- Skyscraper technique
- The broken link building technique
- Moving manhole technique
- What is a backlink profile?
- what are Toxic backlinks?
- What is the disavow procedure?
- Do’s & Don’ts in link building activities
SEO Tools
- Google toolset (keyword planner, search console)
- SEM Rush, Uber suggest, Google search console, Etc
SEO Website Evaluation
- How to quickly do a mini-audit of the SEO of an existing site
- Review of the elements of the on-page optimization and their relative importance
- How is SEO implemented in CMS packages
- Common SEO mistakes
- How is usability and information architecture linked to SEO
Advanced SEO
- SEO tech issues
- News Article SEO
- Advance SEO tools
- Voice optimization
- Unethical SEO practices
- Local SEO
Copywriting For SEO Purposes
- How to arrive at the ‘brief’ for SEO copywriting
- Why should one stay away from black hat techniques
- Studying competition and the category to get ideas
SEO Maintenance?
- How to make a SEO Maintenance Plan
- How to study Analytics data and get inputs from there for the plan
SEO Resources, Careers In SEO
- Top Blogs to follow for SEO
- Free Learning Resources – Moz, Google Analytics
- A career in SEO
E-A-T
- What is EAT
- Importance of EAT
- Google EAT Rating
- EAT & YMYL
- Google search quality evaluator guidelines
- Quality for Web Pages & Content
Tools Covered
Our Impressive Alumni
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