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 SEO techniques Consist of (both on-page and off-page optimization) that require a considerable degree of expert knowledge. At Learning Catalyst we provide an in-depth  SEO course for participants in Mumbai. 

Scope of SEO

SEO’s scope in India is very broad and it has a bright future. According to the Times of India, in the year 2020, digital marketing areas such as Search Engine Optimization, Social Media, and Analytics will generate more than 1.5 Lakh jobs with the Rs 4.5-5.5 Lakh salary range

Latest Trend in SEO

  • Artificial Intelligence innovations technology will change the way we communicate with online content, and there could be a huge change in the way Google functions as a search engine. This is one of the biggest trends in SEO.
  • Voice search will dominate search and provide more localized results.
  • Featured snippets will continue to dominate search results

Career path In SEO

Search engine optimization or SEO  has driven a huge influx of jobs that marketers from almost every industry have created careers in. (Read More)

  • SEO Executive
  • SEO Team leader
  • Digital Product head
  • SEO Manager
  • Digital Project Manager

WHY YOU SHOULD STUDY SEARCH ENGINE OPTIMIZATION (SEO) @ LEARNING CATALYST

ONE TO ONE MENTORSHIP

All candidates would be assigned a mentor from Day one who would help you achieve your goals.

Digital Marketing Training with task driven learning

TASK DRIVEN LEARNING

Completely on the job learning with the help of tasks provided to you and doubt clarification sessions with our mentor.

digital marketing benefit from our assessment test

BENEFIT FROM OUR ASSESSMENT TESTS

To help you assess yourself and match you with the right kind of job opportunities

Get Handpicked Internship experiences with our best digital marketing training

HANDPICKED INTERNSHIP EXPERIENCES

This will help you achieve your dream of final job placements. 

ABOUT LEARNING CATALYST

Learning Catalyst provides the finest Digital Marketing course in Mumbai. We have industry experts as our faculty for our Digital Marketing Course in Mumbai. Apart from Mumbai, we also provide Digital Marketing courses in other major cities of India.Below, you can browse through the topics we cover in the module of our Digital Marketing course in Mumbai. Also, you can discover what you can achieve after you complete our Integrated Digital Marketing course in Mumbai.

Our Industry Faculty from Mumbai

Kaushik Mhadeshwar

Kaushik Mhadeshwar

Client Champion and Partner at Web-StepUp
Rahul Shrivastava

Rahul Shrivastava

CEO – LatestLY | Digital Marketing & Content Strategist
Deep Mehta

Deep Mehta

Founder @ DigiChefs – Growth Focused Digital Marketing Solutions

Course Content of the SEO Training Course in Mumbai

History & Evolution Of SEO

 Importance of SEO in online advertising
 What you need to know about websites before you start optimizing them

Introduction to SEO

 Understanding Search engines
 What is SEO? Why is it important?
 SEO Myths
 White hat vs. black hat SEO
 An overview of SEO & the related terms
 Challenges in a SEO project
 Key Metrics
 Search engine ranking factors
 Page Rank algorithm
 Optimizing pages
 Optimizing Content

How Search Engines work

 Search Engine relevancy Algorithms
 Basic differences between the way Google, Yahoo and MSN ranks web pages.
 Indexing & Crawling Basics
 Optimizing Crawl Budget

Keyword Research And Target Audience

 Finding Seed Keywords: Mind Map for Keyword Research
 Using Wikipedia, Forums for Keyword Research
 Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
 Google Keyword Planner Tool
 Algorithm Updates
 History of Google Algorithms
 Panda, Penguin, Pigeon, Caffeine updates
 RankBrain and the Future of SEO

On-Page SEO

 Keyword Research
 Meta tags & meta description
 Heading Tags & Alt Tags
 SEO Friendly Content Writing
 User experience
 Semantics

Measurement with Google Analytics

 Basics of Google Analytics
 SEO Metrics to Measure – On-page, Off-page, Technical
 SEO Reporting

Off-page SEO

 Backlinks
 Link Building
 All off page link building techniques
 Advanced link building methods
 Skyscraper technique
 The broken link building technique
 Moving manhole technique
 What is a backlink profile?
 what are Toxic backlinks
 What is the disavow procedure?
 Do’s & Don’ts in link building activities

SEO tools

 Google toolset (keyword planner, search console)
 SEM Rush, Uber suggest, Google search console, Etc

SEO Website Evaluation

 How to quickly do a mini-audit of the SEO of an existing site
 Review of the elements of the on-page optimization and their relative importance
 How is SEO implemented in CMS packages
 Common SEO mistakes
 How is usability and information architecture linked to SEO

Advanced SEO

 SEO tech issues
 News Article SEO
 Advance SEO tools
 Voice optimization
 Unethical SEO practices
 Local SEO

Copywriting for SEO Purposes

 How to arrive at the ‘brief’ for SEO copywriting
 Why should one stay away from black hat techniques
 Studying competition and the category to get ideas

SEO maintenance?

 How to make a SEO Maintenance Plan
 How to study Analytics data and get inputs from there for the plan

SEO Resources, Careers in SEO

 Top Blogs to follow for SEO
 Free Learning Resources – Moz, Google Analytics
 A career in SEO

Our Placement Partners

Our Impressive Alumni

  • Working Professionals
  • Session: Weekend Only
  • Duration: 1 Months
  • Cost: INR 17000 + tax
  • Contact: +91 89761 05325
  • Certification: Yes
  • Fresh Graduates
  • Session: Weekdays and weekend both options available
  • Duration: 1 Months
  • Cost: INR 11000 + tax
  • Contact: +91 89761 05325
  • Certification: Yes

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