Devising a successful & comprehensive SEO strategy is important if you want your website to rank at the top. Search Engine Optimization or SEO is one of the most important aspects for any website to get itself a better rank in the search engine results page like Google. It is considered that around 60 per cent of clicks go towards the first result on Google. Therefore devising a successful & comprehensive SEO strategy is important if as you cannot let go those 60% of people.
Hence, in this article we present to you few simple steps which will pave your way to devise a comprehensive SEO strategy. These are the key principles which are common & important & you will be able to easily devise a complete SEO strategy for your website.
The five key principles which you should remember while you devise an SEO strategy for your website are as follows-
Ensure that your website has internal links
It’s important that your website has at least one internal link & is one of the important aspects of a successful SEO strategy. This internal link when clicked goes to another page of your own same website. It’s important because these internal links allow search engines like Google to crawl naturally through all pages of your website without referring to your sitemap. This increases the chances of your website to rank better on Google search engine results page. It establishes a proper information hierarchy for your website. Also it helps your users to navigate through your website easily thus enhancing user’s experience on your website.
Ensure that your website has some external links
It’s important that your website has some external links & is another important aspect of a successful & comprehensive SEO strategy. When a link from another website takes a user to your website it is known as an external link. You can ask your clients, service providers & suppliers to write about your website on their websites & link back towards your website. This can range from blogs, reviews & testimonials. External links are vital for a comprehensive SEO strategy because for a search engine external links act as endorsements & support votes for your website. This increases the chances of your website to rank better as it increases the visibility of your website.
Create fresh content regularly
It’s important that your website is uploaded with fresh content regularly. This forms another important aspect of a successful & comprehensive SEO strategy. You can make a blog for your website. Blog is the best medium to upload fresh content for a website. When you regularly upload fresh content it enables your website to attract natural links. Also search engines like Google crawls a website more often which has fresh content. This again increases the chances of your website to rank better on Google.
Understand the importance of directory listings for your website
It’s important that your website is listed in major directory pages. Directory listings of your website play an important role in devising a successful & comprehensive SEO strategy. It’s because directory pages have more chances to rank better for certain important search terms. If your website is listed in some major directories, it increases the credibility of your website. Also it helps your website to garner additional exposure in search engine results pages thus enhancing your website’s rank on Google. Hence you must submit your website to all major directories. However remember that the directories you submit must be relevant to your website’s content to boost your website’s rankings.
Have a resource page for your website
It’s important that your website has a resource page. When your website has a resource page it adds to your effort to devise a successful & comprehensive SEO strategy. Creating resource page on a website proves to be invaluable both from an SEO perspective as well as for your users. You should therefore create a resource page for your website depending on your website’s niche. Your resource page could be a glossary of important terms or Do-It-Yourself guides which provides useful resources & information to your users to rely on. Such resource pages usually attract many links from people who look for important resources & information on your website.
Hence now you can easily remember the foundation principles to device a successful & comprehensive SEO strategy for your website.