There are many important roles in digital marketing if you want to be successful. If you ask me, my favorite task is an SEO role. The SEO job role is most sought by employers over all other digital marketing job roles. Job task itself makes it one of the most important job role in the industry. Below you can also find out SEO jobs in Pune. But first “What is SEO”?
An SEO professional is a person who is proficient in learning and mastering the behinds search engine results so that they can assist their clients/companies appear in search. Now-a-days many SEO professionals learn skills from institutes or certification and then go on to receive wages equivalent to their level, job role, and size of the organization they work for. SEO professionals are expected to work on analytics, marketing research, writing web content, link building, keyword research, competitor analysis, etc. Additional knowledge in using SEO tools like Raven, Moz, and other essentials.
SEO experts are in high demand as search optimization is necessary for businesses to compete in most niches. SEO experts are employed by web developers as part of digital and content marketing programs, as content marketers, and in many other positions merely because businesses need web traffic to be effective in digital campaigns. If you are working professional or thinking to build your way as an SEO expert, this role always promises excitement tremendous opportunity for career growth.
SEO is divided into two categories :
On Page SEO :
Refers to the activity while publishing the page. This task concludes in optimizing given page appears in a higher rank of search engine result page. The on-page SEO activity primarily includes utilizing top keywords in the right quantity for making meta title, meta descriptions, h1, inserting internal linkings, building URL structure, alt tags, and providing a user with relevantly good content.
Off Page SEO :
This task is conducted when the page is published on the web. Activities in off page SEO includes sharing, like, commenting on a post in order to increase engagement of post as much as possible. Creating backlinks i.e references to increase the quality of page. All these off page concludes to hike in page ranking and domain authority of a website.
Manage & execute the implementation of SEO strategy. Deep understanding of building organic traffic and improving SERPs. In-depth knowledge of current SEO tools and practices. In-depth knowledge of Google Algorithm ranking strategies. Stay apprised of search engine and industry best practices and trends and shares that knowledge with team members. Good knowledge of on page and off page SEO strategies/techniques. Continually monitoring organic search rankings to increase traffic and sales. Provide recommendations and execute/manage strategies for content development in coordination with SEO goals general and keyword. Ability to work with social media channels like Facebook, Twitter, LinkedIn, Blogs, etc.
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid/organic search campaigns. Track, report, and analyze website analytics and PPC initiatives and campaigns. Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. Optimize copy and landing pages for search engine marketing. Perform ongoing keyword discovery, expansion, and optimization. Research and implement search engine optimization recommendations. Research and analyze competitor advertising links. Develop and implement link building strategy. Work with the development team to ensure SEO best practices are properly implemented on the newly developed code. Work with editorial and marketing teams to drive SEO in content creation and content programming.
Company: Rank Uno Interactive Technologies Pvt Ltd
Experience: 1-6 yrs
Strategize Execute and Manage Search Engine Optimization (SEO), Link Building and Internet Marketing campaigns for high-end clients. Keyword Research: Experience with tools like Word Tracker, Keyword Discovery, Google Adwords Keyword Tool
Analytics: Experience with tools like Google Analytics, Omniture, Comscore, etc.
Reporting: Monitor and administer different analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance client goals. Help to socialize & promote marketing content in-line with the targeted audience (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)