“INTENT” is what you wish to achieve through your search.
When you type in a search query. Search Engine bots first analyze what your ” Intent” is before showing you the search result page. This is “Intent Matching”
Intent Matching & Related Searches:
Search Engine now targets multiple keywords that mean the same thing or are “related” to the user’s query. They believe this will enhance the user experience.
User Search –
Related Searches provided by search engines to enable “Perfect Intent Matching” –
Cultivate User Engagement
Engagement Metrics have become extremely important
“A Great User Experience should be your sole objective”
B) What is still Important from the previous Algorithms…
Some SEO Tags are still Important.
These tags are still very much being used by search engines.
The location of these tags is equally crucial.
What is still important from the previous algorithms?
A meta description can influence the decision of the searcher as to whether they want to click through on your content from search results or not.
The more descriptive, attractive and relevant the description, the more likely someone will click through.
Other tags that are good to have :
As Search Engine Bots still can’t read images. Image Alt tags are useful as they have always been.
The other things that matter in 2019
Loading speed – You need to ensure you optimize your page to load as fast as possible.
Appearance – Your page should also look great!
Secure Browsing – HTTPS is but it is a big part of what Google cares about right now.
What You’ve Learnt:
CONTENT IS KING – Ensure Your content matches user intent.
Including related search keywords in your article is a good idea.
SEO Tags: Title tag, Meta description, headings, Alt tags are important.
Links Still Matter a lot in 2019
Other important factors: Loading Speed, Appearance, HTTPS.
Hope this video gives you a clear idea about SEO Website copywriting in 2019.
Importance of SEO Copywriting :
The main idea behind writing SEO copy or Copywriting is to boost the ranking and positioning of the website based on targeted search items for which it has been written for users query and leading search engines. It’s better to do a fast-track SEO Copywriting course. Learning Catalyst is providing a fast track course for it with minimal price.
Search engines run on certain algorithms, which keep changing. If you have your website positioned well on certain search engines based on SEO content pages and wish to maintain its ranking there, then it is necessary to often observe the users and search engine general trends and create fresh and unique content for viewers and leading search engines like google, yahoo, etc.