Manage a team of writers who provide text for a wide range of products, including brochures, product fact sheets, promotional emails , Social media content and Web pages.
Generate scripts for promotional videos or write text to be used by marketing team.
The senior copywriter must ensure the work the team produces fits within the branding strategy and target audiences of each client. He may facilitate brainstorming sessions for his team.
Present draft materials to his firm’s creative team and managers or to the client. He ensures his team meets all copy and submission deadlines.
The senior copywriter is expected to monitor cultural trends to make sure the messages the team produces are relevant and appropriate. Desired Candidate Profile
• Skills and Personal Traits
Internet savvy and familiar with Digital media.
Strong spelling, grammar, proofreading and communication skills
A creative, curious nature as well as the ability to think in visual terms.
Ability to manage several projects at the same time.
• Education and Knowledge
Preferably with a bachelor’s degree in English, journalism, marketing, mass communications or a related field. They also need a solid understanding of marketing, media and technology.
• Work Experience
Experience in a Digital marketing agency or within a corporate advertising department.