Why you should study SEM @ Learning Catalyst

2 MONTH CLASSROOM HANDS-ON + ONLINE PROJECT + INTERNSHIP
All rolled into one. Others give lip service to experience, we have a full fledged platform at
www.web-stepup.com to help you with your project experience. Also our placement team is constantly in touch with the industry and will provide you with a 2 month internship.

OLDEST NAME IN DIGITAL MARKETING EDUCATION + AWESOME FACULTY
We are a five year old brand with the best faculty in the business. Don’t believe us – have a look at our faculty page. Also have a look at the previous company executives who have attended
our training.

THE BEST PLACEMENTS IN DIGITAL INDUSTRY
You need a specialist to help you with placements in the the digital world and we have the experience and the right relationships to be help you with this. Have a look at our past placements.

About Learning Catalyst

While you look for SEM Course in Delhi, ensure that you join a reputed institute that specializes in SEM Course in Delhi & other avenues of Digital Marketing. Learning Catalyst is one of the elite institutes that provides the finest SEM Course in Delhi. We have industry experts as our faculty for our SEM Course in Delhi. Along with our SEM Course in Delhi, we also provide SEM Training Course in other major cities of India. Below, you can browse through the topics we cover in our SEM Course in Delhi. Also, you can discover what you can achieve after you complete the Training.

Our Industry Faculty from Delhi

Hanisha Vaswani

Sr. Account Manager
@ Edelman

Anil Kumar Singh

National SEO Director
@ Ogilvy & Mather

Bhupendra singh

Sr. Manager
@ Group M

Kaushik Mhadeshwar

Founder and CEO
@ web-stepup

Course Content of the SEM Training Course in Delhi

SEM : Introduction, Trends and Potential

Role played by SEM in digital advertising.
Why financial services, education and travel were the earliest adoptors ?
What kinds of trends can one see in SEM campaigns

Basics of Adwords – 2

Effective selection and qualification of keywords (Popularity, Specificity, BroadWords)
Ad Copy writing basics (Key elements of message, Call to action, Persuasion inside messaging
and Innovations in messaging)
More advanced Targeting techniques.
Fully using the Adwords Toolsbox

Non-Google SEM

Why using multiple search engines is crucial.
Walk through the main non-Google search engine alternatives : Yahoo, Bing, Baidu
Doing India specific campaigns with non-Google

SEM for E-commerce sites

What makes E-commerce site SEM so challenging ?
Which are the metrics to be tracked ? And what optimization tactics can one pursue
Case Studies

Basics of Adwords – 1

Why Adwords has become the leader in SEM
Basics of Account Set-up and Targeting
Allocating costs between Search, contextual and Placement targeting

SEO Website Evaluation & SEO – On page

Effective selection and qualification of keywords (Popularity, Specificity, BroadWords)
Ad Copy writing basics (Key elements of message, Call to action, Persuasion inside messaging
and Innovations in messaging)
More advanced Targeting techniques.
Fully using the Adwords Toolsbox

Measurement and Analytics.

What are the different metrics which need to be tracked.How to use the data to optimize the campaigns

SEO Maintainace

How to make a SEO Maintenance Plan. How to study Analytics data and get inputs from there for the plan

Classroom Option
Venue: A-66, FF, Kalkaji, OPP. Aggarwal sweets, New Delhi -110019
Session: Weekend Only
Duration: 1 Months
Cost: 13000/-
Contact: 89761 05325
Certification: Yes

Online Option
Venue: Google Hangout!
.
Session: Weekdays and weekend both options available
Duration: 1 Months
Cost: 6500/-
Contact: 89761 05325
Certification: Yes

Both options includes FREE 2 months membership of Web-stepup