Opening for Digital Marketing Freelancer / Search Engine optimization (Freelancer) in Mumbai with experience of 3 to 6 years.
Develop and grow a multi-platform web presence – social networking media (facebook,twitter), product specific blog(s), positive propaganda via 3rd party reviews by customers and bloggers.
Design and deploy a web-only ad campaign which will include video advertising, banner ads, search engine optimized keywords and results
Define a budget for PPC and setup effective keywords, advertising demographics and geographies.
Design and implement a tracking mechanisms to identify returns on every platform (PPC, banner ads etc), clicks per ad/keyword using analytics.
Continuously monitoring the web (discussion groups, blogs, reviews etc) for positive and negative feedback on TeleSky and its products.
Remove negative propaganda.
Research and analyze competitor advertising links.
Assist in Keyword discovery and expansion.
Set up of new campaigns.
Must have good written communication (English), and excellent client interaction skills.
Self motivated, detail oriented and able to prioritize daily work efficiently.
Demonstrate a proactive work ethic when managing numerous competing priorities in a fast-paced environment.
Proven ability to accommodate evolving responsibilities and last minute changes.
Able to analyze metric data and convey recommendations appropriately to supervisors.
Proficient in MS Word, Excel and PowerPoint.
Our current web based market share is minuscule. We believe there is a huge potential customer base which is still unaware of TeleSky Shopping or our product offerings. This has to be turned around where 20 – 30% of our total sales should originate from our website.
We currently lack online brand recognition, that people usually associate/recall when they notice a company’s name/product in an alternative media. Brand & product recognition needs to be increased via SEM, SEO and online PR.
We are not tied up with affiliate marketers and other cross selling e-commerce platforms. These tie-ups need to be established and grown.
We would like to provide an online social platform for our customers to follow us (new product offerings etc).