Search Engine Marketing Training in Vashi | Learning Catalyst

2 MONTH CLASSROOM HANDS-ON + ONLINE PROJECT + INTERNSHIP
All rolled into one. Others give lip service to experience, we have a full fledged platform at
www.web-stepup.com to help you with your project experience. Also our placement team is constantly in touch with the industry and will provide you with a 2 month internship.

OLDEST NAME IN DIGITAL MARKETING EDUCATION + AWESOME FACULTY
We are a five year old brand with the best faculty in the business. Don’t believe us – have a look at our faculty page. Also have a look at the previous company executives who have attended
our training.

THE BEST PLACEMENTS IN DIGITAL INDUSTRY
You need a specialist to help you with placements in the the digital world and we have the experience and the right relationships to be help you with this. Have a look at our past placements.

About Learning Catalyst

Learning Catalyst provides the finest Search Engine Marketing Training in Vashi. We have industry experts as our faculty for our Search Engine Marketing Training in Vashi & we also provide SEM training in Vashi & other cities.

Below, you can browse through the topics we cover in our Search Engine Marketing Training Module. Also, you can discover what you can achieve after you complete the SEM training

Our Industry Faculty from Vashi

Rahul Shrivastava

Manager – Digital Marketing
@ India.com

Pranav Parekh

Sr. Digital Associate
@ Radio City

Naman Chakraborty

Co-founder
@ 4nought4

Kaushik Mhadeshwar

Founder and CEO
@ web-stepup

Course Content of the SEM Training Course in Vashi

SEM : Introduction, Trends and Potential

Role played by SEM in digital advertising.
Why financial services, education and travel were the earliest adoptors ?
What kinds of trends can one see in SEM campaigns

Basics of Adwords – 2

Effective selection and qualification of keywords (Popularity, Specificity, BroadWords)
Ad Copy writing basics (Key elements of message, Call to action, Persuasion inside messaging
and Innovations in messaging)
More advanced Targeting techniques.
Fully using the Adwords Toolsbox

Non-Google SEM

Why using multiple search engines is crucial.
Walk through the main non-Google search engine alternatives : Yahoo, Bing, Baidu
Doing India specific campaigns with non-Google

SEM for E-commerce sites

What makes E-commerce site SEM so challenging ?
Which are the metrics to be tracked ? And what optimization tactics can one pursue
Case Studie

Basics of Adwords – 1

Why Adwords has become the leader in SEM
Basics of Account Set-up and Targeting
Allocating costs between Search, contextual and Placement targeting

Basics of Adwords – 3

Tracking ad performance, Optimizing ads and Analytics
How to track the performance of your keywords, ads and landing pages and get data to optimize your campaign.
Elements of Quality Score and how they are interconnected.
Which specific optimization strategies can you follow

Measurement and Analytics

What are the different metrics which need to be tracked.How to use the data to optimize the campaigns

SEO Maintainace

How to make a SEO Maintenance Plan. How to study Analytics data and get inputs from there for the plan

Classroom Option
Venue: 602, 6th floor, Devavrata Bldg. Plot no. 23, near HDFC Bank, above Babubhai Jagjivandas, Sector 17, Vashi. Navi Mumbai 400703.
Session: Weekend Only
Duration: 1 Months
Cost: INR 13000
Contact: +91 89761 05325
Certification: Yes

Online Option
Venue: Google Hangout!
.
Session: Weekdays and weekend both options available
Duration: 1 Months
Cost: INR 6500
Contact: +91 89761 05325
Certification: Yes

Both options include a free two month membership of Web-stepup (www.web-stepup.com). Web-stepup is a managed freelancing platform for web skills.After you are done with our course you can get live project experience on this platform. And also – here’s the awesome thing : Once you have acquired the required score on this platform,you start earning from projects !