Why you should study SEM @ Learning Catalyst in Pune

2 MONTH CLASSROOM HANDS-ON + ONLINE PROJECT + INTERNSHIP
All rolled into one. Others give lip service to experience, we have a full fledged platform at
www.web-stepup.com to help you with your project experience. Also our placement team is constantly in touch with the industry and will provide you with a 2 month internship.

OLDEST NAME IN DIGITAL MARKETING EDUCATION + AWESOME FACULTY
We are a five year old brand with the best faculty in the business. Don’t believe us – have a look at our faculty page. Also have a look at the previous company executives who have attended
our training.

THE BEST PLACEMENTS IN DIGITAL INDUSTRY
You need a specialist to help you with placements in the the digital world and we have the experience and the right relationships to be help you with this. Have a look at our past placements.

About Learning Catalyst

Learning Catalyst provides the finest Search Engine Marketing Training in Pune. We have industry experts as our faculty for our Search Engine Marketing Training in Pune & we also provide SEM training inPune & other cities.Below, you can browse through the topics we cover in our Search Engine Marketing Training Module. Also, you can discover what you can achieve after you complete the SEM training.

Our Industry Faculty from Pune

Ashwini Desai

Digital Marketing Trainer,
Speaker & Consultant

Rahul Shrivastava

Manager – Digital Marketing
@ India.com

Sudish Balan

Business Director
@ Tonic Media

Kaushik Mhadeshwar

Founder and CEO
@ web-stepup

What We Cover in Our Search Engine Marketing Training in Pune

SEM : Introduction, Trends and Potential

Role played by SEM in digital advertising.Why financial services, education and travel were the earliest adoptors ? What kinds of trends can one see in SEM campaigns.

Basics of Adwords – 2

Effective selection and qualification of keywords (Popularity, Specificity, BroadWords) .Ad Copy writing basics (Key elements of message, Call toaction, Persuasion inside messaging and Innovations in messaging) More advanced Targeting techniques.Fully using the Adwords Toolsbox

Non-Google SEM

Why using multiple search engines is crucial.Walk through the main non-Google search engine alternatives : Yahoo, Bing, Baidu Doing India specific campaigns with non-Google

SEM for E-commerce sites

What makes E-commerce site SEM so challenging ?Which are the metrics to be tracked ? And what optimization tactics can one pursue
Case Studies .

Basics of Adwords – 1

Why Adwords has become the leader in SEM. Basics of Account Set-up and Targeting .Allocating costs between Search, contextual and Placement targeting

Basics of Adwords – 3

Tracking ad performance, Optimizing ads and Analytics How to track the performance of your keywords, ads and landing pages and get data to optimize your campaign.Elements of Quality Score and how they are interconnected. Which specific optimization strategies can you follow

Measurement and Analytics.

What are the different metrics which need to be tracked.How to use the data to optimize the campaigns

Classroom Option
Venue: 2nd Floor, Tungai apartment, Near Joshi Hospital, Opp. Kamla Nehru park, Off. Bhandar Road, Pune – 411004. Maharashtra, India
Session: Weekend Only
Duration: 1 Months
Cost: INR 13000 + service tax
Contact: +91 89761 05325
Certification: Yes

Online Option
Venue: Google Hangout!
.
Session: Weekdays and weekend both options available
Duration: 1 Months
Cost: INR 6500 + service tax
Contact: +91 89761 05325
Certification: Yes

Both options include a free two month membership of Web-stepup (www.web-stepup.com). Web-stepup is a managed freelancing platform for web skills.After you are done with our course you can get live project experience on this platform. And also – here’s the awesome thing : Once you have acquired the required score on this platform,you start earning from projects !