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Search engine marketing, or SEM, is one of the most effective ways to grow your business in an In an increasingly competitive marketplace, search engine marketing, or SEM, is one of the most successful ways to grow your business. With millions of businesses out there all fighting for the same eyeballs, online advertising has never been more critical, and search engine marketing is the most successful way to promote your brand and expand your business.
Scope of SEM
Search engine marketing or SEM with the help of paid ads refers to the process of growing website traffic. PPC is considered the best SEM process, or pay per click. Google Adwords is the main tool that can be used to create ads for any search engine including bing, yahoo. Adwords gives you various types of ads, such as search ads, video ads, display ads, and smart ads. Sem may also help to boost your website rank.
The estimate for 2019 is up from the January projection of ad spending growth of 10.6 per cent, and 10.8 per cent in 2018, the report said.
The agency said digital media spending in 2019 is projected to grow by 32.7 per cent to Rs 144.1 billion, representing 21 per cent of total advertising spending.
Latest Trend in SEM
Search engine marketing (SEM) is a form of internet marketing that involves promoting websites by increasing their exposure on the search engine results pages (SERPs), mainly through paid advertising. And there is a tremendous growth in SEM spend by companies and in upcoming years following trends are to be seen.
- Growth In local Ads
- Smart automation for daily tasks is now the common practice of many marketers. In 2020 this will be more than a matter of convenience: it will be an edge. Google is expected to earn $48.69B in ad revenues this year; for 2020, that number is predicted to rise to $55.51B.
- Big Data driven targeted Ads
Career path In SEM
The Specialist in Search Engine Marketing (SEM) will manage all paid search campaigns on Google, Yahoo and Bing, as well as other marketing search and display engines. A good SEM professional can handle the paid search budget efficiently, and collaborate with the SEO and Marketing team to optimize ROI, drive traffic, and customers.
- SEM Executive
- SEM Specialist
- SEM account manager
- Facebook Ads
Our Credentials
- Our Alumni
- Corporate Training
Our Industry Faculty
KAUSHIK MHADESHWAR
Client Champion and Partner at Web-StepUp
RAHUL SHRIVASTAVA
CEO – LatestLY | Digital Marketing & Content Strategist
Beverly D’souza
Account Director @ Ogilvy One
Course Content
Introduction To Sem – Fundamentals & Case Studies
Introduction, Trends, and Potential
The role played by SEM in digital advertising.
Why financial services, education, and travel were the earliest adopters?
What kinds of trends can one see in SEM campaigns?
Basics Of Paid Search
In which scenarios is Paid Search used. Basics of Targeting.
Setting up a Google AdWords account. Understanding AdWords account structure Basics of Google Adwords
Consumer Journey
What is SEM? Why SEM?
What is Google AdWords? Why Google AdWords?
Google Network
AdWords Terminologies
How Does the SEM Auction Work?
Structure of an AdWords Account
Campaign Types – Introduction to Search, Display (including Videos),
Shopping and Mobile-specific campaign types, and when/why to use them.
Creation Of Search Network Campaign
Ad
Ad Formats
Ad Text Policies
Ad Text Best Practices
DKI
Ad Extensions
Keyword Research
Tools – Keyword Planner & EstimatorKeyword Match types
Keyword Strategies
Landing Page
Bidding and Budget
Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc
Creation Of Google Display Network
GDN Targeting Options
Display Ad Formats
Ad Gallery Tool
Conversion Tracking
GDN Campaign Creation – Demo
Remarketing
Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
Advanced Display: Smart Display Campaigns
Bidding Strategy
What is Quality Score?
How Quality Score Effect on Bids? How to Increase Position on Search? Bid for Ad position/
Bid Management Define Bid for Each Keywords
User Define bids/Google Automatic Bids Importance of bidding techniques Competitors Analysis for bidding
Mobile Ad Campaigns
Universal App Campaigns
Mobile-Specific Bidding and Targeting Strategies
Measuring Mobile Ad Performance and Conversions Report Editor
Optimization Strategies
Account Audit Demo
Shopping Campaigns – Introduction
What are Google Shopping Ads /Product Listing Ads?
Where do they appear on Google? What Shoppers on the internet do?
What retailers need? – New Advertising technologies
Google Shopping set retailers up for success
Features of Google Shopping Why PLA’s? And the path to creating PLA Ads
Merchant Centre Steps
Create Shopping Campaign on Google AdWords
Track Performance and Optimize the Campaigns
Youtube Marketing – Introduction & Ad Formats
YouTube Ad Formats
YouTube Campaign Creation
YouTube Analytics
Video Campaign Optimization Tips
Campaign Performance Reports
Keywords Performance Reports Ad Performance Reports
PPC Campaigns Tools
Paid Advertising Strategy For E-Commerce Sites
What makes E-commerce site SEM so challenging?
Which are the metrics to be tracked?
What optimization tactics can one pursue
Case Studies
Measurement & Analytics
What are the different metrics which need to be tracked.How to use the data to optimize the campaigns
Tools Covered
Our Impressive Alumni
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