Search Engine Marketing Course in Mumbai


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Why you should study SEM @ Learning Catalyst

All rolled into one. Others give lip service to experience, we have a full fledged platform at
www.web-stepup.com to help you with your project experience. Also our placement team is constantly in touch with the industry and will provide you with a 2 month internship.

We are a five year old brand with the best faculty in the business. Don’t believe us – have a look at our faculty page. Also have a look at the previous company executives who have attended
our training.

You need a specialist to help you with placements in the the digital world and we have the experience and the right relationships to be help you with this. Have a look at our past placements.

About Learning Catalyst

Learning Catalyst provides the finest Search Engine Marketing Training in Mumbai. We have industry experts as our faculty for our Search Engine Marketing Training in Mumbai & we also provide SEM training in Mumbai & other cities.Below, you can browse through the topics we cover in our Search Engine Marketing Training Module. Also, you can discover what you can achieve after you complete the SEM training.

Our Industry Faculty from Mumbai

Beverly D’souza

Beverly D’souza

Account Director
@ Ogilvy One
Rahul Shrivastava

Rahul Shrivastava

Manager – Digital Marketing
@ India.com
Sudish Balan

Sudish Balan

Business Director
@ Tonic Media
Kaushik Mhadeshwar

Kaushik Mhadeshwar

Founder and CEO
@ web-stepup

What We Cover in Our Search Engine Marketing Training in Mumbai

SEM : Introduction, Trends and Potential

Role played by SEM in digital advertising.Why financial services, education and travel were the earliest adoptors ? What kinds of trends can one see in SEM campaigns.

Basics of Adwords – 2

Effective selection and qualification of keywords (Popularity, Specificity, BroadWords) .Ad Copy writing basics (Key elements of message, Call toaction, Persuasion inside messaging and Innovations in messaging) More advanced Targeting techniques.Fully using the Adwords Toolsbox

Non-Google SEM

Why using multiple search engines is crucial.Walk through the main non-Google search engine alternatives : Yahoo, Bing, Baidu Doing India specific campaigns with non-Google

SEM for E-commerce sites

What makes E-commerce site SEM so challenging ?Which are the metrics to be tracked ? And what optimization tactics can one pursue
Case Studies .

Basics of Adwords – 1

Why Adwords has become the leader in SEM. Basics of Account Set-up and Targeting .Allocating costs between Search, contextual and Placement targeting

Basics of Adwords – 3

Tracking ad performance, Optimizing ads and Analytics How to track the performance of your keywords, ads and landing pages and get data to optimize your campaign.Elements of Quality Score and how they are interconnected. Which specific optimization strategies can you follow

Measurement and Analytics.

What are the different metrics which need to be tracked.How to use the data to optimize the campaigns

  • Classroom Option
  • Venue: Office No-2, Ground floor, Ganga keshav SO, Hanuman Road, Cross Road No.1, Opp- Lakme salon,Vile Parle (E), Mumbai- 400057.
  • Session: Weekend Only
  • Duration: 1 Months
  • Cost: INR 13000 + service tax
  • Contact: +91 89761 05325
  • Certification: Yes
  • Online Option
  • Venue: Google Hangout!
  • Session: Weekdays and weekend both options available
  • Duration: 1 Months
  • Cost: INR 6500 + service tax
  • Contact: +91 89761 05325
  • Certification: Yes
The Learning Catalyst