This is a video on how to go about writing on-page SEO tags, and we are calling it the skill and the Art of writing tags and we will talk about it because there is a little bit of Art in it. If you have to do it well.
Example of Bookmyshow.com
Let’s dive right into the example. This is a book on my show page and this is the comedy shows and events in Mumbai. That’s what this page is about. Suppose you are the SEO guy on this account and you have to write the right tags for this, how would you go about it
Keyword Research is the first step
Let’s look at this sheet and you will see these are the shortlisted keywords from the keyword research. We are not going to be discussing keyword research because that’s a separate topic. I think most of you would be aware that you can use the Google Keyword Planner or other tools third-party tools like ubersuggest to come up with the list of search keywords, which are relevant for your for any page.
So far in the book my show, we’ve already done that research and these are the shortlisted keywords. What does this tell us? It tells us that, for example, Comedy shows in Mumbai, this keyword has been searched 320 times, typically get such 320 times in a month, and so on and so forth.
The idea is that, look at these words and then make the tags. Now when I say the tags, we are talking about these four ones, the URL, the title tag, the description tag, and the H1.
Starting with the Title Tag
These are essentially the tags that you have to write. How do you go about doing it now? The first thing that you have to do is write the title tag. Let’s start with the title tag and you can see that comedy shows and stand-up comedy shows in Mumbai. These are the topcoat so, let’s use those so you put the top comedy shows in Mumbai. You can start with that. I’m putting a pipe here because that’s like a separator. If you’re putting anything else after this say book my show because you know, you have to put the brand manager would say that you need to have book my show and it’s a good thing to put the brand name in the title tag, so put book my show.
Now you have started the procedure, started putting the title tag, framing the title tag. Now you see that somewhere, there is also upcoming. You might get a ton of keywords from keyword research. But essentially the thumb rule is that you have to shortlist for four to six phrases for each page.
This is a page at the end of the day you have to shortlist just four or six keywords and use those to make the tags. You started my framing the tags, it like that you understand the process. First, you type this then you realize that upcoming that’s upcoming is also a way in which people search for this
Then you add this actually and upcoming because you’re talking about upcoming comedy shows in any case. Okay, then you realize stand-up, stand-up is also that’s the main thing which people are into today. That’s all these guys were searching for comedy shows without using the word stand-up
They’re probably talking about stand-up comedy shows also so you include those. That’s your title tag, it’s a top upcoming stand-up comedy show in Mumbai. One of the things which I see that has been miss is comedy events. People may still want to go to the same kind of like the stand-up shows comedy shows but they may use the word comedy events in comedy events instead of a comedy show
That has been missed in the keyword research. That’s one of the important keywords, that’s why we will add this, to visit top comedy shows and events in Mumbai and in the book my show. I’m not sure, this is the brand name “book my show”. Come to the URL which is a book my show.com and if you have to frame the URL as per the Search keywords. You would do top upcoming shows events Mumbai.HTML. You just keep it at that. You see that you don’t have to put prepositions and in the URL you just have to put the main keyword. So that’s what has been done the top upcoming shows-events-Mumbai.
Then the H1 tag
Now the H1, you remember out of all the URL, title tag, description, H1 is the is a tag which is seen which is visible to the visitor. So you have to take care that it’s doesn’t look spammy and it looks good and it kind of goes well with whatever is there on this page
You would just not use the word upcoming because it’s kind of obvious so you can just say comedy shows in Mumbai. You notice that I’m not putting events because this is the H1. This is what is going to be seen. To the visitor, so it’s okay if you don’t put events you just put in your keeping it neat and simple testing comedy shows in Mumbai, and then you put the description tag. The description tag is you can say, your favorite upcoming shows and events with the book. my show special, this is a meta description.
It checks the list, you put it in the backend but is actually seen in the snippet. So check the list of upcoming events happening today. This is what the meta description is. So you have to give it, although its role in the ranking is not there, it has to be written properly because it is seen in the snippet
So check out your favorite upcoming shows and events. This is the place where you can write if there are any special discounts happening because that’s got that scene in the snippet. It’s going to play a roll in the CTR (click-through rate).
If you write the correct things if you’re writing which are motivating encouraging people are going to click on that link, so. That’s why if you haven’t discounts you’re basically at the US three of the brand, something tactical and those are things which you can mention you’re in the description tag.
This is not going to be seen on the page. Remember this is only seen in the snippet when you’re searching and there’s one more opportunity here that there are things like Johnny Liver, Amit Tandon. So you know that these are the important ones is that this is what people are searching so you can say things like special discounts happening in February for your favorite events like including Amit Tandon, Johnny Lever and more. That’s a description tag. So you’ve kind of you’ve noticed you’re seeing that all these six words six phrases that have been chosen have been used somewhere either in the URL the description or the H1. A couple of quick changes, it’s the H1. So if you have a good call to action, it’s good
So book comedy shows in Mumbai and what else? I think you’re done. So you see that we have used all these phrases and one more tip is that you try this. This is a best practice. You have chosen six phrases, but you have to try and give a consistent and a strong team to the crawler, the search engine. So you try and start the title tag and the H1 and the URL in the same manner as far as possible. The idea is that you should not go overboard if you see that there are top upcoming stand-up comedy shows and you see that comedy shows in Mumbai you’ve tried to and also the URL you see new you notice that we have tried as far as possible to start with the same kind of keywords.
This is the process, I hope you’ve understood I’ve done it live with you so that. You kind of understand the process and how we built it up to do this. Let’s go to the page. This these tags have been done.
Moz Bar is a good tool to quickly find tags
Let’s see. What are the current tags and for that using this tool, Moz bar, which will quickly tell us what the tags will know which quickly tells us what the tags on the page are, so you see that the URL is? / Mumbai / event, so we had suggested topic upcoming shows events in Mumbai, but every site has a certain structure based on the site architecture.
That’s why they have used it notice that they have used comedy shows events Mumbai images that they followed the existing style structure. Page title top upcoming comedy shows events. It’s exactly similar to what we have come up with only thing is that they have added near you which is an interestingly that’s also could be a way in which people would be searching for things to do, meta description check the links also booked.
You know everyone’s going to be writing this in their own way. The idea is that you have to use some of these best practices to see that you don’t miss out anything important, this is the meta description and let’s look at the H1. This is the H1. Book tickets for upcoming comedy shows and events on.
They have gone in for something longer are they have put events also, we do not put it because thought it could look slightly long and spammy but on this page, they have done it. Let’s see where this H1 is on this page because you’re not seeing it, anyone, to get generally The Heading is pretty much there right at the top, but it’s not there.
This is interesting, so booked tickets, this is the H1. We found out where the H1 is because you’re not getting it at the top. So this is the H1 this is the heading and interestingly they have not put it right at the top, they have put it right like just about it footer right just there. So why was this done? The SEO guy wanted to include book wanted to include comedy shows events in Mumbai on the so he wanted to have this longer title, but it would have looked bad right at the top hence its put there.
These are all tactics you got to do it and then you see you constantly look at data your monitor. What’s happening and that’s the only way in which you things happen in SEO. So we are pretty close to what the site actually has got. I hope you guys understood the process and you now you can do the best practices of writing the tags for any website based on the shortlist keywords