Learn about the benefits and drawbacks of manual bidding, and why automated bidding can work better.

Businesses are using more and more automation as part of their PPC strategies, but is it worth integrating automation into your processes? Some of the benefits PPC automation can provide for your business are Time Saving, Scalability, Improved data collection, Optimized Performance and Access to Tools.

Here are some of the benefits PPC automation can provide for your business:

• Time-Saving
• Scalability
• Improved data collection
• Optimized Performance
• Access to tools

Learn about the mechanics and strategies of Responsive Search and Responsive Display ads, and their similarities with A/B testing. You'll also learn how utilizing responsive search ads can provide a safe space to experiment with your ad copy or other ad content.

You will learn about how non-search automation is subtly different to search automation. You'll then learn how to set up auto-bidding for display and video ads, and how your approach affects the outcomes you can achieve.

Learn about the concept of Smart Campaigns, and how they involve leveraging dynamic search ads, smart search, smart shopping and smart display. You'll learn about the pros and cons of using each of these smart approaches in your ad campaigns, and the mechanics of using Dynamic Search ads.

Learn about common pitfalls and hidden opportunities for profit from each ad campaign, and how to accurately assess how successful your Smart Campaigns are.

You'll learn how to recognize when it might be better to switch from manual to automated bidding, and vice versa. You'll also learn how to set up success metrics to provide clear signals that it's time to switch approaches for your PPC campaigns.