Key attributes include excellent communication in English, social media savvy, task management, organization and analytical skills.
Online/digital marketing—email newsletters, social media, blog, search engine optimization, website maintenance, direct mail and similar tactics. Knowledge of the software and technology for these approaches is valuable too. Ability to handle data analysis and research is important.
The marketing manager is responsible for SEO and social media database management, lead generation and nurturing through email campaigns and newsletters, qualification of potential accounts, handling “pre-sale” activities, reporting on campaigns and activities, monitoring target industries and tracking the competition. This position will be measured by the size of the database, number of followers/fan and quantity of leads generated. In this role, the marketing manager reports to the vice president of marketing.
The successful candidate will be capable of managing multiple projects and deadlines, detail-oriented and capable of making marketing recommendations.
Strong communication ability is essential. Key attributes include task management, organizational and analysis skills. Digital marketing expertise is required—emails, keyword/PPC campaigns, search engine marketing, social media and similar tactics. Knowledge of HTML a plus. Ability to handle data analysis and research is important.
Position Responsibilities and Essential Duties : (other duties may be assigned)
Work with the vice president of marketing to create three e-newsletters per month (including messaging, copy and design)
Maintain the database with details on contacts, campaigns, account status, opt-outs and other critical information; ensure compliance with CAN-SPAM rules
Clean database and add new lists and contacts acquired through market research and/or voluntary signups
Report on campaign statistics, including but not limited to open rates, bounce rates, click-throughs, conversions rates, revenue generated, etc.
Manage and execute pre- and post-tradeshow email campaigns and other campaigns from time to time
Manage the campaign schedule to ensure consistent communications to target accounts throughout the year
Work with the vice president of marketing to create relevant landing pages and calls to action
Create pre-sales materials such ase-brochures, price lists, flyers, etc.
Execute client satisfaction surveys and report results
Work with the vice president of marketing to create survey materials for current, past and potential accounts and conduct campaigns
Hand off accounts to Sales or Account Services as appropriate for follow-up
Monitor presence on social media; create profiles, tweets, posts and other content; support other authors supplying content
Evaluate any new social media outlets and grow company presence
Monitor website effectiveness, prepare Google Analytics reports and track keywords to support website
Research potential target partner groups, suppliers and other accounts
Monitor relevant industries for news and research ; track online brand mentions for Affinity Express
Track competitors through market research and report
Request from the appropriate internal personnel guidance, information and support to complete job responsibilities
Education: MBA, Marketing
Experience: Minimum 4+ years of experience
Other Skills and Requirements :
Excellent command of English—written and spoken
Good documentation skills
Strong working knowledge of MS Excel, email service providers, blogging services, website platforms and social media sites; knowledge of contact management systems a plus; knowledge of HTML a plus
Ability to function as part of a virtual team
Motivated and disciplined; desire to broaden marketing knowledge
Willingness to overlap with U.S. daytime work schedule
History in client/customer interaction
Able to handle calls with customer/onshore teams
Company Description :
Affinity Express is the leading onshore and offshore provider that is 100% dedicated to high-volume advertising and marketing production solutions. The company provides a complete range of print and interactive services for ads, HTML emails, brochures, promotional materials, business documents, websites, publishing content online, pre-media, vector artwork, image editing, embroidery digitizing, order management and more.
Headquartered in Chicago, Illinois, Affinity Express maintains production centers in Pune, India and Manila, Philippines. The company manages its unique creative process with a continuous improvement approach based on Lean Six Sigma, so that clients receive reliable output with fast turn times for their mission-critical digital files. The comprehensive, customized advertising and marketing production solutions of Affinity Express help clients lower production costs, generate higher profits and gain a competitive edge, without having to invest in establishing and maintaining these capabilities internally.
At the end of 2006, LiveIt Investments, Ltd., the holding company for Ayala Corporation’s investments in the Business Process Outsourcing (BPO) sector, acquired 100% of Delaware-incorporated Affinity Express. Founded in 1834, Ayala Corporation is the oldest business house in the Philippines and one of the largest conglomerates in the country. Ayala Corporation and its listed subsidiaries have a combined market capitalization of approximately $13.5 billion.
Additional Information :
Functions:Marketing, Writing/Editing, Public Relations
Industries:Marketing and Advertising, Online Media, Writing and Editing