Get to know what marketing automation is and what it is used for. Getting Started with Marketing Automation ie Project Planning & Types of Automated Workflows.

Launching Your First Marketing Automation Project, Defining Your Marketing Automation KPIs, Setting Up Your Tagging and Scoring Strategy.

Making a Good First Impression with Welcome Emails, Building Customer Loyalty Through Personalized Experiences, Running an Online Course with Emails. Have a look at the various areas that automation could serve a business. Some are relatively obvious, and some are commonly overlooked.

Group your customers together based on shared characteristics so that you can deliver more tailored messaging and build a stronger connection with them. Audience segmentation will help you improve your targeting and make the most of your marketing campaigns.

Lead scoring is a critical component of an effective marketing automation system. While all leads show some level of interest in your products and services, not all leads are created equal. Therefore, it makes sense to focus your time and resources on those leads that are most likely to convert into customers for your brand.

Zoho Marketing Automation is an all-in-one marketing automation software that helps you successfully manage your marketing activities across multiple channels. Generate more leads, convert them to customers, and retain them longer. Know more in our session.

HubSpot marketing automation helps you convert more leads into customers, whether you're a startup, mid-size, or enterprise business. Know more in our session.

How Companies Use Marketing Automation for Ecommerce, Abandoned Cart Emails, Post-purchase Communication.