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Marketing Automation Workshop

in Marketing Automation
at Rs. 750/- 

July 31st, 2021 

7:30pm – 8:30pm

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Starting July 31st, 2021

7:30pm – 8:30pm

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As traditional digital marketing increasingly evolves towards nurture marketing, based on tailored responses to customers’ behaviors, marketing automation platforms are growing in importance across industries and verticals.


This course first aims at offering a detailed view of nurture marketing, what are current industry trends and where it fits within the buyer’s journey, before jumping onto the specific marketing automation basics such as audience segmentation, lead scoring and progressive profiling. With a practical approach, content mapping, tools and best practices will also be covered, before jumping onto an exercise where students will map their first marketing automation campaign.



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Course Content

Get to know what marketing automation is and what it is used for. Getting Started with Marketing Automation ie Project Planning & Types of Automated Workflows.

Launching Your First Marketing Automation Project, Defining Your Marketing Automation KPIs, Setting Up Your Tagging and Scoring Strategy.

Making a Good First Impression with Welcome Emails, Building Customer Loyalty Through Personalized Experiences, Running an Online Course with Emails. Have a look at the various areas that automation could serve a business. Some are relatively obvious, and some are commonly overlooked.

Group your customers together based on shared characteristics so that you can deliver more tailored messaging and build a stronger connection with them. Audience segmentation will help you improve your targeting and make the most of your marketing campaigns.

Lead scoring is a critical component of an effective marketing automation system. While all leads show some level of interest in your products and services, not all leads are created equal. Therefore, it makes sense to focus your time and resources on those leads that are most likely to convert into customers for your brand.

Zoho Marketing Automation is an all-in-one marketing automation software that helps you successfully manage your marketing activities across multiple channels. Generate more leads, convert them to customers, and retain them longer. Know more in our session.

HubSpot marketing automation helps you convert more leads into customers, whether you're a startup, mid-size, or enterprise business. Know more in our session.

How Companies Use Marketing Automation for Ecommerce, Abandoned Cart Emails, Post-purchase Communication.

Our Industry Faculty


Client Champion and Partner at Web-StepUp





Why to Attend this Workshop

All customizes to Indian audience, no global gyan.

Spread over 3 days: Ample of time to research & come back with questions.

Hands-on: You would learn the latest tools and techniques.

Expert faculty chosen from
faculty panel

Only for people who like to get deep into tools. Not designed for casual newbies

Lifetime access to community.

FREE 1 Month Access to Bridge Gap

Fresh PRACTICAL Video Case Study EVERY DAY
Access to our Entire Case Study Repository

Our Credentials

  • Past Participants
  • Corporate Training


What Our Participants Have to Say

Past Participants From

The Learning Catalyst | Blogs