PPC stands for Pay Per Click. It is a web marketing model where the advertisers use the publishers’ website to market and promote their products or services through ads. Digital Marketing is growing in Pune and people are looking for latest PPC jobs in Pune.
Nowadays recent methods of web marketing involve new techniques to attract traffic to visit, view, or buy a product or a service that is on offer. It is done through a model called as Pay Per Click (PPC). It is a successful model for internet advertising that directs online traffic to particular websites
What is the Role of a PPC / Paid Search Analyst ?
The PPC / Paid Search Analyst is responsible for managing Pay Per Click media strategies for clients. The PPC Analyst can quickly relate and support strategies that will contribute to the goals and success of client campaigns.
Key Functional Areas are
Daily account management of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for different clients.
Maintaining and monitoring of keyword bids, keeping a check on daily and monthly budget quality score and other important reports
Giving suggestions for creative copy and graphical ad templates.
Management of Display network placement lists on AdWords
Provide suggestions and execute strategies for keyword opportunities, targeting, display network, with respect to client goals.
Create weekly and monthly client report to know the result of goals tracking, revenue tracking, and other paid search strategies.
Monitor web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.