In today’s case study we are going to be looking at a set of companies and not just one company. We are going to analyze the landing pages on AdWords for Policy Bazaar, ICICI Pru Life and Max Life insurance.
About the Marketing Activity:
Landing pages is an untapped department when it comes to paid marketing campaigns. Typically just three to five percent of the visitors actually end up filling up the form on a page. That shows the importance of landing page optimisation
Case Study Task:
In this case study we have to compare the landing pages of these three companies on various factors.Factors discussed would include relevance, messaging clarity and consistency.