Job Description : –
Manage the overall social media strategy. Use content marketing, coupled with social media profile optimization, social media advertising campaigns and social media events.
Social Media Manager is expected to take the lead of all social media activities of ShopYourWorld including managing the Facebook pages, community, Twitter account, LinkedIn, Pinterest, YouTube, Vimeo, Google Plus & others. They are expected to have hands on experience on running paid ads on these channels and acquire customers who are interested in online shopping.
1) Understand the business and ensure all social media activity supports the business goal.
2) Develop, implement and coordinate digital communications, social media and public relations strategies using platforms like Facebook, Twitter, e-newsletters, blogs, mobile applications etc. to promote the company.
3) Develop and manage email marketing strategies to enhance and grow audiences.
4) Write / Create / Post – content and communication on a day-to-day basis across all social channels. Blog writing and Content Creation for E-mails & social media pages.
5) Manage social media campaigns and day to day activities and promotions.
6) Ability to write great engaging web copy in a real time environment that can stimulate user interaction, discussion and engagement
7) Use etiquette and ability to “sell without selling”; online by delivering great content.
8) Measure and monitor social activity. Determine what works, tweak and improve content & strategy.
9) Respond and react to changes within social networks,; changes in functionality, methods of engagement.
10) Monitor and present relevant data, trends & successes the Marketing Head & Management.
11) Deliver real time content and dynamically engage the audience
12) Creative input on content, ideas on social media viral marketing
13) Work closely with the offline and online marketing teams as well as the IT/web team to ensure coherent delivery of activities aligned to strategic objectives.
14) Work with the Design team to develop creative for the campaign and ensuring that the social media campaigns are kept upto date.
Ensure timely delivery of projects and regular reporting of performance of the campaigns
Company Profile : – Shop Your World
ShopYourWorld.com is a new paradigm in global online shopping. While focusing on the unfulfilled needs of consumers, we offer the capability to shop from a wide range of branded products with ease. Our aim is to enable our customers to access globally branded products from a single portal. Our idea is to break the barriers of cross-border trade and provide a simple one-stop solution to international shopping.