Job Opening for Media Executive – Digital Planning at Tonic Media | Media Job in Mumbai| Learning Catalyst Blog

Job Description:-

• Participates in development and management of effective integrated media plans and implements
• Develops objectives, strategies, plans and presentations
• Creates and manages media partner RFP process
• Maintains media plan including changes, budgeting, execution, reporting, optimization
• Invoice reconciliation
• Ensures account and creative team is apprised of changes to the placements by producing the Creative and Specs Worksheet
• Develops and executes paid search campaign recommendations and optimizations in Google Adwords and Facebook.
• Stays apprised of industry standards, new media programs /opportunities and can advise on new ways to reach targets
• Develops and fosters strong relationships with media partners
• Evaluates media opportunities and presents media plans and/or POV’s clearly in writing and orally
• Analyzes web metrics, provides campaign effectiveness reports to clients, and recommends optimizations when appropriate to improve media performance
• Handles all digital media billing using monthly tracking reports and invoice reconciliation
• Location

Experience

Min 2 years

Qualification

B.M.M. /B.A. & Advertising & Marketing

Job Skills

• Excellent understanding of online media planning, implementation and optimizations
• Is passionate and articulate and can craft a compelling case/recommendation and present it to a client
• Understands how digital fits in the overall client marketing/media strategy
• Strong analytical skills and ability to relate results to client business objectives, providing a basis for measurement of the digital activities
• Proficient in using standard online media research and planning tools
• Exceptional organizational and communication skills to work closely with and build relationships with account, creative, PR/SMM teams
• Works well in a team structure.
• Ability to work with modest media budgets
• Passion for the digital space from gaming, mobile, social networking, niche and B2B sites, online video, and other platforms

Company Profile :-

Tonic Media

Tonic Media creates strategic BRAND conversations that interests stakeholders and deliver cutting edge solutions and results to their brand partners. From websites, mailers to viral ideas, their clients do swear by the prescriptive power of Tonic.

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