If you are thinking about getting a job in SEO in India, here’s some information on the kind of skills you will need, SEO job profiles in India, SEO job packages and the future scope of SEO that can be of use to you as you take the first step towards building your career in SEO.
1) Why do a job in SEO in India?
2) skills does it take to make a great professional career in SEO?
3) How do you acquire these basic skills to apply for SEO jobs in India?
4) Common Designations with approximate job packages SEO professionals in India
5) How to get a job in SEO in India?
6) The Future of SEO & SEO Job Opportunities in India
As machines become smarter, SEO keeps evolving into a more sophisticated process. SEO in 2018 is not how it used to be in the year 2000 when the internet first came into existence where webmasters would enter a few keywords (tags) for the machine to understand and that was about it. Today search engine optimization is one of the most dynamic fields where the rules and practises followed in SEO change as search engines update their algorithms.
1)Why do a job in SEO in India?
SEO/SEM as a career is one of the top 10 skills companies on Linked In need the most in 2018 and ranks at number 8 on the list.
The demand for SEO professionals has been fuelled by the boom in the e-commerce sector. This has also increased pay per click (ppc) advertising budgets due to online purchasing gaining more and more popularity and in particular through small-town wallets. As per the Indian E-commerce industry analysis on ibef.org,
It has also become essential for websites to rank organically on the first page of search engines because pages that rank organically are considered to be more credible over advertised pages.
SEO is here to stay because of its close association with content marketing which will always be important for every brand who wishes to create a great online presence.
2) So what skills does it take to make a great professional career in SEO?
SEO is a combination of many skills, technical, analytical and it is also an art which requires you to understand sales, marketing, advertising, design & content writing at a very basic level at least. Don’t worry if at this moment all of this feels like a lot to learn. As you gain practical experience, you will get a good idea of all of these subjects to be able to evaluate things from a micro as well as macro level. The most important skills being:
THE ABILITY TO CONDUCT THOROUGH RESEARCH & CONSTANT TESTING:
As you probable already know keyword research is indispensable from the entire SEO process. You should be able to conduct thorough research and analysis of not only your company’s and client’s websites but also your competitor’s SEO strategy so you can come up with an even more effective strategy to implement.
You will also have to constantly test your SEO strategy to optimize it and improve your website ranking positions.
You will be required to use platforms like Google Analytics frequently to optimize your SEO strategy. So brush up on your analytical skills as they are going to be utilized more often than you can imagine. Learning how to analyse user behaviour can be an added advantage.
You will be using quite a few tools to perform your SEO tasks and will be accessing the html tags section of the website code. This is where an idea of content management platforms like WordPress, Joomla, Drupal, Shopify etc. and the SEO software plugins they use comes in handy. Using Google Search Console also requires basic technical skills.
Basic coding knowledge in HTML & CSS comes in handy sometimes while doing SEO.
Social media is essential for building links which play an important part in SEO. Building backlinks falls under off-page optimization in SEO. If you have some experience in social media it is great.
An SEO professional also needs to learn new techniques frequently so as to be able to make the necessary changes with each search engine algorithm update. So be prepared to constantly learn and keep yourself constantly updated with the latest in SEO. Howsoever, it will all be much easier for you if your ultimate goal will be to enhance user experience as the obsession search engines have with the “USER” is only going to increase.
3)How do you acquire these basic skills to apply for SEO jobs in India?
(A) If you have no background in digital marketing, enrolling in a course to learn the basics of digital marketing can be a great way to begin.
It is this basic course that will give you an idea of how different divisions of digital marketing come together and what roles they play in SEO.
(B)There are some advanced courses in SEO available too at many institutes which you can do to further enhance your skills.
(C) There are some great online resources available which you can use to learn SEO
Your additional skills and industry experience will obviously put you in a better negotiating position.
Typical Job Responsibilities of an SEO professional
5) How to get a job in SEO in India?
If you have learnt digital marketing from an institute, most good institutes offer placement support and internship opportunities. They will also be able to guide you well on how best to go about beginning your career in SEO. A lot of digital marketing agencies tie up with institutes for gaining suitable candidates to join their teams.
You can apply for SEO jobs in India on job sites like naukri.com, indeed.co.in, timesjobs.com as a lot of companies are now looking to build their in-house digital marketing teams and keep posting jobs online.
Linked In also has a lot of SEO jobs being posted every day and SEO jobs rank no. 8 on Linked In in terms of demand.
6)The Future of SEO & SEO Job Opportunities in India
The trend in technology is slowly moving towards voice- based technology but SEO and SEO based careers are here to stay.
Content marketing will evolve to accommodate searches that come from voice-based searches leading to changes in SEO strategies. Artificial Intelligence is going to manage search in the future so black –hat SEO will become extinct like dinosaurs.
The search engine’s obsession with the “USER” will increase and content that offers high engagement and a great user experience will dominate searches and the traditional keyword research-based strategies will be taken over by strategies that focus on “user behaviour”.
Consumer behaviour is changing world over as we make a shift to a more mobile dominated world. India had left even China behind in terms of being a mobile- dominated market. Search engines therefore are working on having two indexes one for desktop and one for mobile.
Organic Search results will hold more value over paid and will also hold more credibility. So, to have a great amount of search engine traffic in the next decade and a half, a site with great content and its optimization oriented towards enhancing user experience is what will be required.
There are some who have seen phenomenal success through SEO. To name a few–
Neil Patel who is considered to be one of the most influential digital marketers in the world;
Rand Fishkin, the CEO of the Moz Group.
To conclude, while a career in SEO is great to make, learning additional skills in branding, marketing, Social Media Optimization, Search Engine Marketing can help you gain a greater advantage over your peers on your way to the top once you enter the middle management level. It is important to plan your career in a manner that helps you attain the great heights you wish to achieve.