Internet Marketing : Evolution, Benefits and Potential
What role is played by Internet Marketing in the advertising world today How does it compare to other forms of advertising The field as a career choiceCurrent players
Why you should study Digital Marketing @ Learning Catalyst
2 MONTH CLASSROOM HANDS-ON + ONLINE PROJECT + INTERNSHIP
All rolled into one. Others give lip service to experience, we have a full fledged platform at
www.web-stepup.com to help you with your project experience. Also our placement team is constantly in touch with the industry and will provide you with a 2 month internship.
OLDEST NAME IN DIGITAL MARKETING EDUCATION + AWESOME FACULTY
We are a five year old brand with the best faculty in the business. Don’t believe us – have a look at our faculty page. Also have a look at the previous company executives who have attended
our training.
THE BEST PLACEMENTS IN DIGITAL INDUSTRY
You need a specialist to help you with placements in the the digital world and we have the experience and the right relationships to be help you with this. Have a look at our past placements.
About Learning Catalyst
While you look for Digital Marketing Course in Delhi, ensure that you join a reputed institute that specializes in Digital Marketing Course in Delhi & other avenues of Digital Marketing. Learning Catalyst is one of the elite institutes that provides the finest Digital Marketing Course in Delhi. We have industry experts as our faculty for our Digital Marketing Course in Delhi. Along with our Digital Marketing Course in Delhi, we also provide Digital Marketing Training Course in other major cities of India.
Our Industry Faculty from Delhi
Hanisha Vaswani
Sr. Account Manager
@ Edelman
The Learning Catalyst@ Edelman
Anil Kumar Singh
National SEO Director
@ Ogilvy & Mather
The Learning Catalyst@ Ogilvy & Mather
Bhupendra singh
Sr. Manager
@ Group M
The Learning Catalyst@ Group M
Kaushik Mhadeshwar
Founder and CEO
@ web-stepup
The Learning Catalyst@ web-stepup
Course Content of the Digital Marketing Training Course in Delhi
Basics of Google Adwords
Why is Adwords the most widely used SEM program How to set up accounts, campaigns, ad groups and assign budgets Pointers to work on your keywords, ads and landing pages
Understanding Search Engines
How crawlersindex the web-pages, and rank them.HTML and Tags
Optimizing the Website for Search Engines
How to evaluate websites for their SEO friendliness. Marketing strategy and keyword research Tactics in On page and Off Page optimization
Keyword research and Campaign Structure
How to do comprehensive keyword research, Keyword match types and Making a tight campaign structure.
Introduction to Analytics
Importance of the website analytics function & various analytic tools.
Measuring Social Media Optimization & Online Reputation Management
How to measure the effectiveness of activity on social media Corporate blogging and Profiling Online reputation management activities
Integrated campaign thinking and Planning
Putting all the digital marketing tactics together to solve a client problem
Social Media Optimization : History, Benefits and Potential
Why is word-of-mouth and PR more powerful than ‘advertising’ Understanding various social media platforms like blogs, forums, community sites, social bookmarking & online PR websites What kind of activities can be done on the above
SEO Tools and Tech issues
Webmaster Tools and basic tech issues while doing SEO
Competition analysis
Studying competition sites to understand best practices which can be used.
Basics of Paid Search
In which scenarios is Paid Search used.Basics of Targeting : Searches, Keywords and Landing Pages. How bidding happens
Optimizing the Adwords Account
Elements of Quality Score and How they are linked with each other. How to allocated budgets between Search and content. How do you track campaign performance and optimize the campaig
Dive-in to main SMO tools
Deep dive into Facebook,Twitter, Linked In, YouTube and Pinterest.
Analyzing Google Analytics Reports
Analyzing and interpreting essential website data How to Analyze and understand different marketing campaigns Recommending Website optimization actionsCustom
- Classroom Option
- Venue: A-66, FF, Kalkaji, OPP. Aggarwal sweets, New Delhi -110019
- Session: Weekend Only
- Duration: 2 Months
- Cost: 36,650/- + tax
- Contact: 89761 05325
- Certification: Yes
- Online Option
- Venue: Google Hangout!
. - Session: Weekdays and weekend both options available
- Duration: 2 Months
- Cost: 25,000/- + tax
- Contact: 89761 05325
- Certification: Yes
Both options includes FREE 2 months membership of Web-stepup
