Internet Marketing : Evolution, Benefits and Potential
What role is played by Internet Marketing in the advertising world today How does it compare to other forms of advertising The field as a career choiceCurrent players
WHY YOU SHOULD STUDY INTEGRATED DIGITAL MARKETING @ LEARNING CATALYST
2 MONTH CLASSROOM HANDS-ON + ONLINE PROJECT + INTERNSHIP
All rolled into one. Others give lip service to experience, we have a full fledged platform at
www.web-stepup.com to help you with your project experience. Also our placement team is constantly in touch with the industry and will provide you with a 2 month internship.
OLDEST NAME IN DIGITAL MARKETING EDUCATION + AWESOME FACULTY
We are a five year old brand with the best faculty in the business. Don’t believe us – have a look at our faculty page. Also have a look at the previous company executives who have attended
our training.
THE BEST PLACEMENTS IN DIGITAL INDUSTRY
You need a specialist to help you with placements in the the digital world and we have the experience and the right relationships to be help you with this. Have a look at our past placements.
About Learning Catalyst
While you look for a Digital Marketing Course in Chennai, ensure that you join a reputed institute that specializes in Digital Marketing Training & other avenues of Digital Marketing. Learning Catalyst is one of the elite institutes that provides the finest Digital Marketing Course in Chennai. We have industry experts as our faculty for our Digital Marketing Training in Chennai. Along with our Digital Marketing Course in Chennai, we also provide Digital Marketing Training in other major cities of India.
Below, you can browse through the topics we cover in our Social Media Marketing Courses in Chennai. Also, you can discover what you can achieve after you complete the Social Media Marketing Training.
Our Industry Faculty from Chennai
Meer Irfan Ali
Digital Analytics
@ Cypress Semiconductor
The Learning Catalyst@ Cypress Semiconductor
Samrat Dsouza
Web Analyst
@ NEWCRAFT
The Learning Catalyst@ NEWCRAFT
Sri Vikas. U
Group Head
@ Interactive Avenues
The Learning Catalyst@ Interactive Avenues
Kaushik Mhadeshwar
Founder and CEO
@ web-stepup
The Learning Catalyst@ web-stepup
Course Content of the Digital Marketing Training Course in Chennai
Keyword Research and Target Audience
How is keyword strategy tied to marketing strategy. Tips on the keyword selection process and keyword tool choice. How to ‘go broad’ What kinds of keywords are easier to optimize. How to judge competitiveness of
a keyword.
SEO Tools and Tech issues
Webmaster Tools and basic tech issues while doing SEO.
Basics of Google Adwords
Why is Adwords the most widely used SEM program
How to set up accounts, campaigns, ad groups and assign budgets Pointers to work on your keywords, ads and landing pages
Optimizing the Adwords Account
Elements of Quality Score and How they are linked with each other. How to allocated budgets between Search and content. How do you track campaign performance and optimize the campaig
Dive-in to main SMO tools
Deep dive into Facebook, Twitter, Linked In, YouTube and Pinterest.
Introduction to Analytics
Importance of the website analytics function & various analytic tools.
Integrated campaign thinking and Planning
Putting all the digital marketing tactics together to solve a client problem
Understanding Search Engines
How crawlersindex the web-pages, and rank them.HTML and Tags
Optimizing the Website for Search Engines
How to evaluate websites for their SEO friendliness. Marketing strategy and keyword research Tactics in On page and Off Page optimization
Basics of Paid Search
In which scenarios is Paid Search used.Basics of Targeting : Searches, Keywords and Landing Pages. How bidding happens
Keyword research and Campaign Structure
How to do comprehensive keyword research, Keyword match types and Making a tight campaign structure.
Social Media Optimization : History, Benefits and Potential
Why is word-of-mouth and PR more powerful than ‘advertising’ Understanding various social media platforms like blogs, forums, community sites, social bookmarking & online PR websites What kind of activities can be done on the above
Measuring Social Media Optimization & Online Reputation Management
How to measure the effectiveness of activity on social media Corporate blogging and Profiling Online reputation management activities
Analyzing Google Analytics Reports
Analyzing and interpreting essential website data
How to Analyze and understand different marketing campaigns Recommending Website optimization actionsCustom
- Classroom Option
- Venue:Dr.Vasundra’s Residence, Bodhisatsang hall, 2nd floor, 8b Voc Colony, 2nd Main Road, Kodambakam, CH.24, Behind Old Ram Theater, Chennai 600020.
- Session: Weekend Only
- Duration: 2 Months
- Cost: 36,650/- + tax
- Contact: +91 89761 05325
- Certification: Yes
- Online Option
- Venue: Google Hangout!
.
. - Session: Weekdays and weekend both options available
- Duration: 2 Months
- Cost: 25,000/- + tax
- Contact: +91 89761 05325
- Certification: Yes
Both options include a free two month membership of Web-stepup (www.web-stepup.com). Web-stepup is a managed freelancing platform for web skills.After you are done with our course you can get live project experience on this platform. And also – here’s the awesome thing : Once you have acquired the required score on this platform,you start earning from projects !
