Implementing Email automation rules for a travel client | Case Study of the Day | 28th Oct 2020 |

Client : http://www.holidaysmith.com/

 

Automation Rules to be implemented

As and when new prospects sign up, the following mailers need to be implemented :

Mail 1 : Immediately to be sent : ‘Welcome’ Mailer
Mail 2 : After 2 days, basic mail on information on the types of packages
Mail 3 : If someone has opened and clicked on family/honeymooners – next mailer should be a detailed mailer on the same.
Mail 4 : If someone has visited the website and filled specific form, then different mailer

Suggested tool : Mailchimp