As and when new prospects sign up, the following mailers need to be implemented :
Mail 1 : Immediately to be sent : ‘Welcome’ Mailer
Mail 2 : After 2 days, basic mail on information on the types of packages
Mail 3 : If someone has opened and clicked on family/honeymooners – next mailer should be a detailed mailer on the same.
Mail 4 : If someone has visited the website and filled specific form, then different mailer