The TikTok app, formerly known as Musical.ly, is at the forefront of youth pop culture starting and the most trending app of 2019. The app is one of the fastest growing and most popular platforms claiming more than 150 million users worldwide. In November 2018, it was the second-most downloaded app both on Google Play and the Apple App Store.
What is TikTok?
Users can choose from thousands of audio clips, and record videos of themselves lip syncing, dancing, parkouring or even acting along to the sound bytes. Videos can also be edited, sped up, or slowed down, and users can add stickers, activate a special effect or use filters to change up the video’s look
How TikTok Works
You can follow users based on similar interests and stay up-to-date with their content or use the search option to look up trending hashtags, challenges, keywords and more. There’s a separate trending area to keep you updated with what everyone else watching.
Tik Tok is extremely popular with college kids and teenagers who participate in various challenges and trending hashtags. If you want to make a video, it is well guided and has easy to use options and funky styles to make you the next trending thing on TikTok.
The Algorithm of the app constantly tries to learn your behaviours and interests and shows you the content best suited for you. And the best part is, you don’t need to follow or be-friend someone like you do on Facebook and Instagram.
In conclusion, The TikTok app is an awesome way to reach a large audience and grab onto them. This is definitely an app that has cracked the code and given people the opportunity to become content creators and to design their own videos to the songs that they love.