A Google search of “content marketing for small businesses” shows above 200 million search results. This means that there are many out there who talk about content marketing & its importance. The core focus of this article is to tell you that why is content marketing important for businesses & five ways to design a breakthrough content marketing strategy.
Let’s first understand the importance of content marketing. Keyword filling or writing meaningless content that only impresses search engines, are thankfully a distant memory. For any business, creating great content that engages visitors is of utmost importance. Yes, content is the king!
Today SEO is at the top of the list of priorities for any business. This is because good content is the most important to determine how a website is ranked by Google. The next good thing is that the sheer amount of free content online makes activities like curation arguably easier than content creation itself.
Further you can browse through the five best strategies you can adopt to gain leverage in content marketing over others.
Getting professional assistance is always good for a comprehensive content marketing strategy
It is important to have at least one person in your organization to create content. However, it is always good to outsource some of the work. This helps you to supplement your overall output & incorporate new perspectives. If you want to leverage the skills of a professional writer to enhance your content, it is always is a good option. A professional writer has years of experience & understands any type of content very well. He knows to create content that would generate maximum appeal to readers.
You should use content recommendation tools & earned media to device a comprehensive content marketing strategy
If you invest in PR or gain coverage from press, you will absolutely benefit from the extra mileage from media placements. An easy way is to include coverage of PR sites on your blog. Before that you should first check the PR site’s original publication reposting guidelines. You can drive traffic to your blog using content recommendation tools. These tools will link your content to sections on other relevant PR content websites around the web.
You should master the art of curation to device a comprehensive content marketing strategy
Curation has become increasingly important. It becomes easier as there is a lot of data available online which you can curate. If you aim at a niche market, you can greatly benefit by helping your audience make sense of the content that you pick from the web. However, an important thing to note here is that curation is more than to just repost content from the web.
Forbes contributor Susan Gunelius has said beautifully, “Well-executed content curation isn’t just a regurgitation of content that was already published but rather a personalized retelling of a story. The human element of content curation is what makes curated content compelling.” You can use tools like Dupe free, Scribit, NewsCred, & OpenTopic to curate & 100% copyscape pass your content.
Use content partnership to gain leverage while you draft a content marketing strategy
The basic idea of “content partnership” is to grab guaranteed eyeballs to your content. More & more brands & small businesses are trying to gain leverage in the content marketing world. This has created a content ecosystem which has opened the gates for creative content partnerships among the various non-competitive businesses. You can use cross-promotion techniques using social media, email marketing, sharing content & exchange of ad space that can expose your content to new people.
Use social media to incorporate your content marketing strategy
When you invest in social media, it is always good. This is because large numbers of people spend a lot of time on social media platforms like Facebook & Twitter. You should also include & use social media strategies to the benefit of your content marketing strategy. Both can work in sync so that you benefit from each (social media & content marketing strategy) & gain leverage over your competitors.
Storify is a comprehensive tool for the same. Storify is a tool that enables you to convert social interactions into wonderfully designed content. Hence, your conversations with Facebook fans & Twitter followers can be redesigned for other channels easily.
Hence, now you know the importance of content marketing & the ways to design a comprehensive content marketing strategy for your brand. You can start with mastering the art of curation!