Facebook ad  sizes and specifications in 2018 are slightly different than last year. This guide aims to provide you with complete details on Facebook ad sizes and specifications that are required to create the perfect ad for your Facebook ad campaigns.

Once you decide to set up a Facebook ad campaign, it can be quite time consuming to decide which ad will suit your campaign goals the best.

As ultimately, it is your ad that engages with your target audience, you cannot get this step wrong. Mentioned below are the Facebook ad sizes and specifications in 2018  which can come handy in picking out the right Facebook ad.

Facebook offers 5 types of ad formats to choose from for your campaigns.

1. Facebook Single Image Ad Specs in 2018 

2. Facebook Slide Show Ads Specs in 2018

3. Facebook Carousel Ad Specs in 2018

4. Facebook Video Ad Specs in 2018

5. Facebook Canvas Ad specs in 2018 

 

• Facebook Single Image Ad Specs in 2018 

Single image ads feed are popularly used for brand awareness campaigns.

You can use your single image ad in up to 6 ads into one ad set.

It also fits in most ad placements that are available.

The single image ad size for Instagram is different. So create a separate ad for Instagram if you choose to run your ad on Instagram as well.

File Type: .jpg & .png

Image Size: 1200*628 pixels

Instagram Image Size: 1080*1080 pixels.

Minimum Image Width & Height: 600 pixels

Image ratio: 9:16 to 16:9

With a Link: Images cropped to 1.91:1

How many characters should a Facebook single image ad have?

Text: 125 characters

Headline: 25 characters

Link Description: 30 characters

You should not include more than 20% text on your ad image as this might reduce your reach.

View the Facebook Ad Text Guidelines here.

You can also include a link in your single image ad.

Panorama and 360-degree views are also supported.

Page Promotion Image Size: 1200*444 pixels

There is no maximum image resolution limit so you can use an image with the highest possible resolution.

Some great images to use are people using your product, images that tell a story about the product or the people behind your organization or product.

• Facebook Slide Show Ad Specs in 2018 

If you do not have the time or resources to make a video ad, Facebook slideshow ads  are a great alternative.

You can use 3-10 images in your slideshow ad.

Facebook also offers 6-15 second long templates which you can use for free to create your slideshow ad.

The maximum length of a Facebook slideshow ad is 15 seconds.

Image Size: 1280*720 pixels

Aspect ratio: 16:9 for a rectangular ad,

1:1 for a square ad

2:3 for a vertical ad

If the images you select for the slideshow are of different sizes, the images are automatically cropped to 1:1

You can also add music to your slideshow ad.

An added benefit of using Facebook slideshow ads is that you can use them to use people who have slower internet connections and old devices as they use 5 times lesser data than video ads.

Take a look at some Facebook slide show success stories here.

• Facebook Carousel Ad Specs in 2018 

  

Carousel ads are one of the most popular ad formats on Facebook.

Carousel ads contain a set of scrollable images and are highly interactive in nature which is why they are one of the most preferred ad formats on Facebook.

Take a look at some great Carousel ad examples here.

Facebook carousel ads are a great way to showcase your product range. You can display a different feature of your product on each image card.

Carousel Ad Image Size Spec: 1080*1080 pixels

Maximum image file size: 30MB

File format: .jpg & .png

You can use a minimum of 2 and a maximum of 10 images in your carousel ads.

Text: 125 characters

Headline: 40 characters

Link Description: 25 characters

You can put a different link in each image card.

Follow this link for more details.

• Facebook Video Ad Specs in 2018

Videos are the most popular form of content on the internet. According to Statista, the revenue generated in the Video Advertising segment amounts to USD329 million in 2018.

This revenue is expected to grow to a whopping USD 1,265 million in revenue by 2022!

Facebook Video Ad specifications in 2018:

Maximum Video File Size: 4 GB

How long can Facebook video ads be?

The minimum Video Length: 1 second & Maximum Video Length: 240 minutes

Different placements have different maximum video time duration limits which are as mentioned below:

• Facebook Feed, Facebook Marketplace, Messenger Home & Instant Articles – 240 minutes
• Facebook in-stream– 5-15 seconds
• Facebook stories & Instagram stories- 1-15 seconds
• Instagram Feed- 1-60 seconds
• Audience Network: Native, Banner, Interstitial – 1-20 seconds
• Audience Network: In-stream– 10- 120 seconds

Ensure your video thumbnail image doesn’t have more than 20% text on it as it might result in your ad getting a lower reach.

Facebook is more popularly used on mobile and the audience on Facebook prefers watching short videos. So, video ads that last up to 15 seconds are a great choice.

You can also choose to place your video ad either in-stream video ads, pre-roll, mid- roll on the Facebook audience network besides the usual Facebook feeds, Instagram and Instagram stories placements.

Follow this link to view the complete sheet of Facebook video ad specs in 2018 for various ad placements.

Video Ad File Formats: .mp4 & .mov

Here’s a detailed list of all the video formats that are supported by Facebook for your reference.

Text: 125 characters

With Link present:

Headline: 25 characters

Link Description: 30 characters

Do add sound to your videos to make them more interesting to view.

• Facebook Canvas Ad/ Instant Ad Specs in 2018 

Canvas ads were launched by Facebook 3 years ago with the aim of gaining a high level of engagement from mobile users. Now they are known as “Facebook Instant Experience”.

Facebook canvas ads offer a full- screen viewing experience on the mobile phone when clicked upon.

Viewers of the ad don’t have to leave the Facebook app to view the ad.

Your canvas ads can include images, GIF’s, videos and call to action buttons that allow your audience to click on, tap and engage with your brand in the Facebook app itself.

Facebook canvas/ instant experience ads are a great way to showcase your products in a grid format which makes it easier for the viewer to be able to see the different products you have to offer.

And the statistics state that 53% of those users who view a canvas ad on Facebook view at least half of the ad.  The average time for which a canvas ad is viewed on Facebook is about 31 seconds which is pretty good!

Facebook Canvas Ad/ Instant Experience Ad Specs in 2018:

The video and image guidelines are the same as mentioned above in the respective sections.

Maximum video length: 120 minutes. (Ideal length would be under 2 minutes)

Text: 90 characters

Headline: 25 characters

You can also build your canvas ads using Facebook’s free tool as well. It is a complete drag and drop interface with no knowledge of coding required.

Further, you can go through the list of Facebook Advertising Policies here