Facebook ad sizes and specifications in 2018 are slightly different than last year. This guide aims to provide you with complete details on Facebook ad sizes and specifications that are required to create the perfect ad for your Facebook ad campaigns.
Once you decide to set up a Facebook ad campaign, it can be quite time consuming to decide which ad will suit your campaign goals the best.
As ultimately, it is your ad that engages with your target audience, you cannot get this step wrong. Mentioned below are the Facebook ad sizes and specifications in 2018 which can come handy in picking out the right Facebook ad.
Facebook offers 5 types of ad formats to choose from for your campaigns.
Ensure your video thumbnail image doesn’t have more than 20% text on it as it might result in your ad getting a lower reach.
Facebook is more popularly used on mobile and the audience on Facebook prefers watching short videos. So, video ads that last up to 15 seconds are a great choice.
You can also choose to place your video ad either in-stream video ads, pre-roll, mid- roll on the Facebook audience network besides the usual Facebook feeds, Instagram and Instagram stories placements.
Follow this link to view the complete sheet of Facebook video ad specs in 2018 for various ad placements.
Video Ad File Formats: .mp4 & .mov
Here’s a detailed list of all the video formats that are supported by Facebook for your reference.
Text: 125 characters
With Link present:
Headline: 25 characters
Link Description: 30 characters
Do add sound to your videos to make them more interesting to view.
Facebook Canvas Ad/ Instant Ad Specs in 2018
Canvas ads were launched by Facebook 3 years ago with the aim of gaining a high level of engagement from mobile users. Now they are known as “Facebook Instant Experience”.
Facebook canvas ads offer a full- screen viewing experience on the mobile phone when clicked upon.
Viewers of the ad don’t have to leave the Facebook app to view the ad.
Your canvas ads can include images, GIF’s, videos and call to action buttons that allow your audience to click on, tap and engage with your brand in the Facebook app itself.
Facebook canvas/ instant experience ads are a great way to showcase your products in a grid format which makes it easier for the viewer to be able to see the different products you have to offer.