1) What makes your current organization (or any other organization that you want to be featured in our list) a good place for new media media talent to apply?
A perfect mix of experienced and relatively newer workforce is what makes working for indiaplaza.com fun for me. I believe it’s very important for new media talent to also learn from people who have been in media/marketing business for a while rather than just following the next shiny object. When you get right down to it, every business exists to make profits and profits are made on margins – spend too much and you’ll never recover the cost, spend too little and you’ll not get enough scale. The entire profitability game is about what happens between those two extremes. At indiaplaza.com, you’ll learn to play this game.
(2) One tip that you would give the Freshers in the industry.
If you are just starting a career in new media, spend some time and learn to measure the impact of your marketing activities. Seriously, it’s very important. In the new media, your creative choices and marketing decisions are all numbers-driven.