The rise of Internet and mobile economies has changed and it has heavily directed the face of marketing in practically every industry. And the manufacturing industry in India is no different. On that note, here are the top emerging digital marketing trends in the manufacturing industry right now:
Social media for that firm presence in the current manufacturing industry:
The traditional business model of manufacturers has become outdated. Social media is a prime and compulsory venue for manufacturing companies to feature in now. And, in order to not be left behind, manufacturing companies must have a social media presence (something that now every company and brand should have).
It is social media that customers turn to in order to get an idea about a manufacturing company’s products – which is why social media is changing both B2B as well as B2C models with its involvement. For, social media is where customers can now compare various products and decide what to buy. This shift to social media in the purchasing style of customers means that manufacturing companies must shift their business models and presence to social media as well.
Manufacturing companies will cater more keenly to customer expectations:
Traditional business models of B2B and B2C have crumbled to make way for customer expectations. Thanks to the Internet, consumers now compare, shop, and buy manufacturing products (as well as a whole range of other products) online – either through PCs, laptops or mobile phones. And this changing trend of shopping and product comparison among the consumer base has obligated the manufacturing industry to shift online as well, in order to match and cater to customer expectations. Further, customers now also expect on-demand products and doorstep delivery – which is why online shopping platforms for manufacturing companies have started becoming the norm.
The “SMACK” adoption strategy will be much more popular:
“SMACK” – social, mobile, analytics, and cloud – adoption strategy will be something manufacturing companies can no longer avoid. They must implement this into their marketing strategy to keep up with not only their competition, but also their customers’ expectations.
Having a social media presence; optimizing their website and shopping platforms (and social platforms); using analytics to observe, track, and redefine their online marketing strategy; to take advantage of cloud technology in their business – these techniques are all gaining importance in the realm of manufacturing.
(Note: The SMAC strategy has already reached a tipping point in global manufacturing industries. However, it is still in the fledgling stage in India.)
The Internet presence of manufacturing will increase automation:
The Internet is chalk-full of information and a wide variety of facts and explanations is available in the realm of science and engineering: two core subjects that practically define the manufacturing industry. Hence, manufacturers and manufacturing companies can now make use of such information (and the technologies available) to better automate their processes. And this automation process frees up technicians and other manufacturing professionals to focus more on the research and development of their products – which, in turn, up-scales the innovations that can be applied to manufacturing products, and it also makes regular maintenances and repairs more efficient as a whole.
The online presence of manufacturing companies will increase job opportunities:
As the manufacturing industry shifts to accommodate the online sphere of business and marketing, more job opportunities in this industry will simultaneously open up. In fact, the current technological advancements and the sheer amount of influence that the Internet is exerting on any industry – let alone the manufacturing industry – is redefining what a career in manufacturing means today.
It is easier to go global than ever before:
Manufacturing industries were at one time the most localized industry, which is understandable considering the very nature of this particular industry. However, with the Internet age marking its presence; it is currently easier than it ever was before, to create a global presence in the manufacturing realm. The World Wide Web will see that all manufacturing companies and manufacturing retailers get a global presence as long as they have a presence online (even if they still market mostly to local customers than global ones). Hence, with a little bit of smart digital marketing, the manufacturing entities that want a global client base can now be easily seen worldwide.
Social media reviews will affect customer choices and opinions:
Reviews and opinions on social media regarding manufacturing companies, retailers, and products will influence sales like no other online presence ever did. More than website testimonials, Google reviews, or any other form of online opinion, it is social media that seems to be leading customer opinion in the manufacturing industry.
Conversely, social media is where manufacturing companies, wholesalers, technicians, and retailers can get the best feedback about their products. It is also the best platform to know what their customers want and what they expect.
The manufacturing industry will be optimizing for mobile-based platforms as the norm:
Everyone uses their smartphones for everything nowadays – whether that means checking and responding to their social media accounts or whether they’re shopping online. Even videos and music are downloaded/watched/listened to via Internet-connected mobile devices now. Hence, in order to keep up with the advancements in technology as well as keep up with consumer trends, the manufacturing industry must now optimize their realm to be compatible online with the mobile platform.
Mobile marketing is now undergoing a revolution all of its own, with more and more users using their smartphones more than any other Internet-based device they can own. And hence, in order to not miss out on these potential customers, the manufacturing industry needs to be mobile friendly as well.