Welcome to our Digital Marketing Kickstarter webinar session. In this video, we’ve covered quite a bit of interesting things starting with
1. In news, we are going to talk about ShareChat and Helo and how they are actually increasing the user base by giving a reference for every new user that you can get into the platform. Reference has been a very active way in which platforms get new users, but it’s always been for paid users.
2. It’s probably a few times that brand or a platform is being for users in general. Then in the market case study section, we look at how few Indian brands got very creative and use the opportunity when Facebook, Instagram, and WhatsApp were down for some time. This will give you a very good idea about how relevant timing is in the context of social media marketing.
3.In tool insight, we look at how B2B companies can leverage events in marketing for doing paid ads on Twitter and we actually take you through a live example of how you can go about setting up the ad in the backend of the Twitter ads dashboard. In the activity section, we discussed last times activity, which is about submitting or making a Wikipedia article and we will also leave you with another challenge and other activity with respect to sending automated emails.