In this Digital Marketing Career Kickstarter Webinar. We talk about the following things
We talked about the growing concern of fake news and fake accounts. We discuss the role that such things can potentially play in democracies. And what especially it has done to elections in the US and also we discussed what the platforms are doing to combat this. At the Strategic level or even on the platform technology level.
In market case studies we discuss Nike augmented reality app which allows a person to try out a pair of shoes without actually going to the store. It allows the person to experience the product.
Some examples in the Indian context like Asian Paints and also what is happening in the Bollywood category, especially in the discussion in the realm of augmented reality.
We talk about some latest developments on the platform side when it comes to LinkedIn. We begin by discussing the advantage of spending more time on LinkedIn with other platforms and follow that up with some recent features of the platform, which you should be leveraging.
We end with an activity of how to send automated mailers on e-commerce sites. We take the example of cart abandonment and discuss how to set up such males using MailChimp.Thanks.