Thanks to the Internet virtually taking up every sector, businesses now have a heaping amount of participation necessary in the World Wide Web. So it’s no surprise that digital marketing is constantly growing field with incredible scope. In fact, here’s a graph on the what the predicted prospects of various marketing careers look like:
Why MBA Graduates are Well-Suited to Digital Marketing
MBA graduates, in particular, will often find that they have a better familiarity with the digital marketing field than one would think. (And not necessarily because they are well-versed with the Internet either.) It’s because MBA graduates are already trained to understand the business spectrum of the world: They develop a keen insight into understanding business tactics, target consumer patterns, and marketing strategies. And these skills are what are necessary in the digital marketing domain too. The only difference is that these skills and knowledge need to be applied by the MBA graduate to the digital world.
Hence, as an MBA graduate, you have quite a few options for lucrative careers in the digital marketing domain. And here are some of those Internet marketing jobs for MBAs:
Job Post: Social Media Manager
What the Post Entails: Managing the company’s creative and conscientious digital marketing strategies on social media platforms
Often referred to as just SMM (Social Media Marketing), the management of this job often requires that you adeptly handle multiple social media accounts for a company or brand.
Consumers are no longer satisfied with a company merely existing and producing products. They want interaction. And this should be expected, as the main purpose of the Internet is communication in the first place. In fact, social media is used as part of the business plan of small-scale businesses as well, not just in large-scale businesses.
As for the responsibilities that come with this post, a social media manager should know how to manage multiple social media accounts simultaneously. He or she should also be well-versed in social media and Internet etiquette practices and make sure that nothing is posted which will offend their target consumers’ or others’ sensibilities. For, the content should be above reproach as much as possible. Hence, in order to market on social media effectively and positively, it is not only necessary to be well-versed in navigating the digital world, but also to have a sound familiarity with online etiquette.
Additionally, overseeing the scheduling various content posts, analyzing reach and engagement of updates, and link building on social media and websites is all a part of a social media manager’s job. Plus, other than managing content, many social media managers will sometimes have to create the content from the company’s base idea(s) too – Which means that you’ll at times have to come up with creative strategies and content ideas based on what you have on hand.
Job Post: Web Analytics Manager
What the Post Entails: Managing the digital Analysis and creative strategizing of a company’s marketing goals
Compiling, processing, and analyzing data gathered is something all MBA students would have had to do during the duration of their course. And this would certainly aid MBA graduates, who want to consider Web Analytics as a career.
In this job, you will not be managing the creation or posting of the content, but rather be in charge of analyzing how such content performs on the Internet. That is, you’ll be in charge of measuring their performance in the digital sphere of communication and marketing – Whether that includes website content, social media content, blog content, or any other, depends on the company one might work for.
In any case, though, using the various web analytical tools that are available, the Web Analytics and Data Analysis department will have to judge trends, performance, and marketing reach from the data collected. And then, they will also have to suggest possible improvements and even more innovative possibilities to the current digital and marketing strategies employed (in addition to compiling and giving the analysis report).
Job Post: Digital Marketing Manager
What the Post Entails: Digital expertise and creative supervision for digital marketing strategies and their Execution
This is usually the top post in the digital marketing domain. And to reach here, you will have to be connoisseur of digital marketing. In other words, you must be an expert and extremely good at what you do.
The DMM (Digital Marketing Manager) will sometimes take a hands-on participation. But mostly, he or she will be the person who supervises. Either way, nothing gets approved in the digital marketing department of the company without his or her say so. And they will usually be at the very center of the digital marketing action.
Needless to say, individuals who snag this post will need to be highly creative individuals who are overtly familiar and competent with digital media, the Internet, and marketing strategies and analysis. These individuals also have to be someone who will constantly update themselves on how the digital world is growing and evolving.
Job Post: Branding & PR Manager
What the Post Entails: Managing the overall brand image and Public Relations facet of the company
The brand of the company is the face, heart, and public impression of the company. And as such, managing the brand image and public face of the company (both online and offline) is an essential part of any business’s permanent marketing plan. For, every marketing strategy and action taken on behalf of the company reflects back on its brand in one way or the other. And how the brand appears directly affects the public’s relationship and impression of the company.
Job Post: Marketing Manager:
What the Post Entails: Managing the offline marketing strategy of the company
Since digital marketing is a huge area to maintain, the offline marketing aspects of the company — such as the TV spots, radio shows, press releases, live shows, print articles, and anything that is not solely limited to the Internet –is overseen by the marketing manager of the company. Yes, such marketing materials do often find their way into the digital domain eventually. But their offline creation and effect is the marketing manager’s responsibility to supervise.
An MBA graduate, thus, has a lot of scope for jobs in digital marketing. But, in addition to the skills they learn in MBA, they will also need to be Internet-savvy to navigate the digital world, have excellent communication and research skills to apply marketing strategies effectively and efficiently, and also simultaneously give in to their more creative thought processes in order to come up with new and innovative ways for their company to stand out in the noticeably vast World Wide Web.